By JESSICA DaMASSA, WTF HEALTH
At Dreamforce 2022, Salesforce’s massive annual consumer convention, “real-time knowledge” was THE subject of dialog because the tech firm launched a brand-new platform throughout its strains of enterprise to assist make one of these knowledge integration-plus-analytics “magically” straightforward. I caught up with Salesforce’s EVP & CRO of World Well being & Life Sciences, LaShonda Anderson-Williams, simply after her division’s keynote to search out out extra about how the brand new platform (known as Buyer 360 for Well being) is meant to influence what we will do with well being knowledge, significantly within the realm of enhancing well being fairness and entry to care.
By no means thoughts the precise new product options – telehealth integration, well being scoring, longitudinal affected person data, advertising integrations, and many others. – the sum-total of their potential influence is meant to not solely enhance the way in which healthcare understands its sufferers as well being shoppers, however to additionally allow it to raised meet their nuanced wants with extra personalised “seamless” experiences.
LaShonda and I chat about how one of these work is already occurring at CVS Well being and Moderna – the 2 marquee buyer tales shared in the course of the keynote – in addition to how different healthcare organizations can profit from “placing knowledge on the heart” of their well being fairness initiatives. Her greatest recommendation for well being and life sciences companies as they work on enhancing well being entry for all? Tune in to search out out!