Getting media consideration shouldn’t be simple.
We at e27 obtain tens of press releases every day however just a few good and probably the most related ones get revealed.
Writing a great article that might entice readers is, nevertheless, no simple feat; it requires topic data and an intensive understanding of your target market.
Our expertise is that thought management content material at all times will get good traction.
For founders, a great thought management article may be a good way to attract investor consideration.
Thought management is the straightforward concept of sharing your views with the broader group by way of articles, social media posts, talking engagements, and so forth. It’s the equal of answering questions your prospects, traders or most people might have with respect to you product, service, concept or philosophy.
e27’s contribution programme is as a hub the place a thought chief can contribute concepts and opinions.
Why it is best to be part of it.
Being your individual model ambassador
As an early-stage startup, you don’t at all times have the luxurious to rent a particular PR individual to construct media relations. In that case, the founder or a member of the founding workforce may share their story with the startup group.
Placing this down in phrases will make it simpler so that you can take it to traders and set up larger credibility. The added validation to your concepts from different founders and professionals in the neighborhood will function a terrific endorsement to your concepts.
Kevin Nguyen, the CEO of Hanoi-based software program firm Adamo Digital and an everyday e27 contributor says, “I feel it has to do quite a bit with private branding. It’s all concerning the content material that you simply write. After I began out, I didn’t actually have a lot to say. However I took the time to learn and perceive the industries the place my shoppers are and adopted the development. By writing for e27, I feel in a approach, I’ve branded myself because the knowledgeable within the business, particularly if I give attention to a number of matters solely.”
Get observed by traders
Thought management distinguishes you and your model from others. Occasions, podcasts, and blogs might help you construct leads, join with future traders, and even improve client base. It’s a gradual course of however one which absolutely pays off.
Traders are on the lookout for founders with experience and your articles are a good way to construct and showcase that, particularly while you need to get their consideration. Sharing your concepts and subject material experience builds a stronger case on your startup. This additionally reveals how passionate you’re about constructing your startup.
Managing Companion at RHL Ventures, Rachel Lau selected e27 as one of many platforms the place she often shares her views surrounding the tech ecosystem.
She says: “The visibility has been nice. Like, somebody from LinkedIn would sometimes say to me ‘Hey I learn your article on the Vietnam stuff and I feel it’s nice”, and it’s good to get that sort of message. I feel the contributor channel has the fitting publicity from the fitting goal audiences, which additionally turns into a problem to me to jot down to the fitting goal audiences.”
“In the event you’ve been desirous to contribute, you realize, simply begin writing, you by no means know the place it could take you,” she provides.
Widen your community
Community is your internet price. Now we have all heard that earlier than. However how does one proceed to community while being locked down at residence? The thought management train fosters connections and ignites chats with like minded individuals in a digital setting.
Via his contributions to e27, investor Maarten Hemmes admits that he added a whole lot of new relations to his community as individuals discovered him and HH by means of the e27 Contributor platform.
“I feel contributing to e27 is a good way for me to broaden my publicity. And it’s a great publicity for HH Investments as effectively,” he says.
At e27, we’re keen about participating and bringing collectively stakeholders from throughout industries and verticals to construct a extra knowledgeable and inclusive ecosystem.
Now we have groomed a thriving group of two million readers within the tech and startup business, making it a terrific place to replicate upon the pursuits of the startup economic system in Asia. The e27 Contributor Programme is your likelihood to share your ideas and opinions with this group.
Join with us to know extra.
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Picture credit score: Corinne Kutz on Unsplash
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