We’ve executed it earlier than. We will do it once more.
For 25 years, MoveOn members have been on the entrance strains of elections, mobilizing communities and offering voters with the assets they should make their voices heard on the poll field.
This yr, MoveOn is unveiling a $32 million election program to reelect President Biden, safe one other Democratic trifecta, and shield American democracy from Donald Trump. Our persuasion program might be our most bold election program ever and is designed to prove the Biden-Harris coalition as soon as once more and proceed to struggle for progressive change for all.
However we’d like your assist. Give at MoveOn.org/ElectionPlan2024.
2024 PRIORITY RACES
WHERE WE WIN
TARGET RACES
PRESIDENT BIDEN’S REELECTION TO THE OVAL OFFICE: MoveOn will play a key function in campaigning for the Biden-Harris ticket in Pennsylvania, Wisconsin, Nevada, Arizona, Michigan, and Georgia.
WINNING BACK THE HOUSE: The trail to a Democratic majority within the Home is evident however not simple: We have to flip a handful of seats to regain management. Since early final yr, MoveOn members have been organizing on the bottom in “Complicit Caucus” districts—18 swing districts that Biden carried in 2020 however Republicans gained in 2022. All instructed, MoveOn is focusing on greater than two dozen seats that give Democrats one of the best shot at successful again the Home in 2024.
PROTECTING THE SENATE MAJORITY: With 34 seats up for reelection, we’ll want all arms on deck to keep up our razor-thin Senate majority. MoveOn is primarily investing in Wisconsin, Pennsylvania, Arizona, Nevada, and Ohio Senate seats.
HOW WE WIN
MOBILIZING SURGE VOTERS WITH VOLUNTEER POWER
MoveOn’s 2024 organizing will persuade and mobilize “surge voters”—individuals who voted for the primary time, or who grew to become extra lively, after the 2016 election. Inside this inhabitants of greater than 11 million voters throughout our goal geographies, MoveOn is specializing in younger voters and on voters who didn’t vote in 2016 and/or 2022. Younger individuals are voting at a better fee than earlier generations did at their age, they usually reject MAGA by 20-point margins. If these key voters prove to the polls, they are going to ship the margin wanted to win.
As a result of it’s crucial that we begin speaking to voters now, we’ll start voter contact sooner than ever earlier than, reaching the voters most vulnerable to sitting out the election and deploying our volunteer base to encourage them to vote. 1000’s of volunteers will take motion and take part in our persuasion and relational turnout packages between now and Election Day, driving tens of 1000’s of persuasion contacts.
A whole bunch of MoveOn members have already signed as much as be Vote Mobilizers. They’ll lead the voter contact packages of their communities by internet hosting home events and coaching and organizing fellow member volunteers. The chance to construct group by in-person actions for the primary time for the reason that onset of the pandemic might be additional motivation to affix this effort to influence the election!
Primarily based on constant analysis—from the Analyst Institute and MoveOn’s personal earlier election efforts—that exhibits that a number of contacts by way of totally different communication channels have a better influence than a single connection, we’ll contact voters utilizing three strategies throughout the persuasion section, to layer contacts and enhance the probability of the voter remembering the outreach. MoveOn volunteers will spend the spring and summer time utilizing a number of strategies of contact, reminiscent of postcards, cellphone banks, and canvassing, to achieve voters. They’ll discuss to voters concerning the stakes of the election and points they care about, promote the wins that progressives and Democrats have delivered, and make the pragmatic and strategic case of why their votes are crucial.
MAXIMIZING IMPACT WITH VOTE TRIPLING
Within the fall, we’ll give attention to vote tripling—a apply of urging voters to achieve out to a few of their family and friends members to remind them to vote, assist them make a plan, and guarantee they prove. It may be executed by way of textual content, on-line, by cellphone, or in particular person.
Vote tripling is as much as 5 occasions more practical than conventional strategies as a result of it’s primarily based on current, trusted relationships. Within the 2022 midterm elections, MoveOn’s vote tripling program turned out an estimated 48,000-50,000 voters in battleground districts and states—that’s tens of 1000’s of voters who in any other case might need stayed house.
SHAPING THE PUBLIC AND MEDIA NARRATIVES
Our member- and volunteer-driven voter contact efforts might be additional complemented by paid communications and MoveOn’s conventional rapid-response campaigning.
Our 2024 election program will:
- Put into movement a huge digital and tv promoting marketing campaign—together with throughout Trump’s felony trials.
- Leverage our large social media attain with a hard-hitting training marketing campaign about essentially the most unpopular insurance policies Trump has promised to his donors, together with his agenda of authoritarianism and the additional erosion of our freedoms and rights.
- Middle communities whose rights have been decimated by Trump insurance policies—from individuals impacted by abortion bans to communities of colour focused by voter suppression insurance policies—to indicate simply how dire the threats to our nation are. MoveOn members will share their tales about why this election issues to them, and we’ll present the movies as adverts to the surge voters almost definitely to be persuaded.
PROTECTING DEMOCRACY FROM TRUMP AND THIRD-PARTY THREATS
Our basic freedoms and establishments are in jeopardy if the twice-impeached and criminally indicted Trump returns to the Oval Workplace. He and his advisers have made it clear that they are going to destroy democracy and our rights.
And we should stop any third-party candidate from hindering a Democratic victory. The info exhibits that 2016 will certainly repeat itself if third-party spoilers, like RFK Jr., don’t step apart.