It’s no secret that web sites are the one software that each restaurant wants in its arsenal. In reality, 77% of diners go to a restaurant’s web site earlier than eating in or ordering out. However not all websites are created equal. To actually herald gross sales, you’ll want one which’s optimized for orders. ChowNow lately partnered with Squarespace to construct premium web sites designed for eating places. Right here’s all it is advisable find out about constructing an important web site that drives on-line orders.
1. PUT YOUR SITE AT THE TOP OF SEARCH RESULTS
Everybody makes use of serps to search out close by eating places. However nearly nobody scrolls previous the primary few outcomes of their search. Fortunately, with the suitable search engine optimization instruments, your restaurant can seem on the prime of search outcomes and herald tons of recent diners. Take into consideration how diners may seek for your restaurant. For instance, they may search for “Sushi in Connecticut.” Then use search engine optimization instruments to ensure your web site is rating excessive for these key phrases. In case you are, you’ll rapidly work you approach to the highest of search outcomes.
2. PLACE YOUR ORDER BUTTON FRONT AND CENTER
Probably the most profitable web sites are straightforward to make use of. If it takes too lengthy to position an order, you may miss a bunch of gross sales. You’ll want an “Order Now” button that’s straightforward to search out. Place the button in your homepage so it’s one of many first issues diners see once they land in your web site. You can too put one on the highest part of your web site and make it “sticky,” so it’s all the time on the prime of the web page even when diners scroll down. Bear in mind, the simpler it’s to order, the simpler it’s to drive gross sales.
3. USE A DIRECT COMMISSION-FREE ORDERING PLATFORM
When you have too many ordering choices, it’d confuse prospects. Solely hyperlink to at least one ordering platform in your web site, and it ought to be the one that provides your restaurant essentially the most earnings. Most ordering platforms squeeze eating places by charging as much as 40% in commissions on each on-line order—and that provides up. As an alternative, hyperlink to a direct ordering platform that doesn’t cost commissions, like ChowNow.
4. MAKE YOUR MENU EASY TO FIND
Identical to your order button, your menu ought to be straightforward to search out for diners. You must hyperlink to it in your homepage to allow them to rapidly discover what they want. You can too make it a “sticky” hyperlink on the prime of the positioning so it’s all the time accessible. Diners can be in search of your menu, so make it as straightforward as potential.
5. MAKE A GOOD FIRST IMPRESSION
Make your web site as appetizing as your meals. Use smooth, fashionable design that makes diners really feel welcome whereas driving them to order. Don’t overlook about menu photographs both. Including high-quality menu photographs can encourage greater tickets and extra orders, so make sure you put your meals within the highlight.
6. INCLUDE ALL YOUR IMPORTANT INFO
Don’t preserve your diners guessing. You don’t must overdo it with an excessive amount of info, however make sure you embrace your hours, deal with, and phone information in your homepage. Diners shouldn’t must exit of their approach to know your fundamental information. If it’s not there, they may select one other restaurant as an alternative. You can too hyperlink to your social media channels out of your web site. Your restaurant can acquire followers and use advertising and marketing to drive them to order once more.
7. OPTIMIZE YOUR SITE FOR MOBILE
Nearly all of your web site visitors can be on cellular gadgets, so it ought to be straightforward to navigate on smaller screens. Your web site ought to be responsive, that means it ought to regulate to the scale of no matter gadget is getting used to view it. That means, your web site seems to be nice on any cellphone, pill, or laptop computer.
8. KEEP IT BRANDED AND COHESIVE
Your web site ought to be an extension of your in-house eating expertise. If it isn’t, diners may get confused and go someplace else. Your brand ought to be entrance and heart in your homepage, and it’s best to use model colours and imagery all through. It’s a easy approach to construct model loyalty and a cohesive expertise for all of your diners.
Constructing a profitable web site could seem difficult, nevertheless it doesn’t must be. You will get a premium web site powered by ChowNow and Squarespace that’s optimized for ordering and constructed by our specialists—and it’s all included with ChowNow Professional. If you happen to’re , attain out to our workforce to study extra.