Prime performing ChowNow companions know that menu photographs assist to showcase each model and meals, giving diners the identical scrumptious expertise on-line that they discover in retailer—all whereas rising takeout income by 30 %. Finding out examples from profitable eating places that use photographs to face out, our personal designers at ChowNow clarify how one can get the shot.
It’s straightforward to comply with the following tips—simply seize a smartphone and a plated dish!
Ronan finds their angles
Ronan serves a few of Los Angeles’s favourite wood-fired pizzas and calzones. A fast scroll by means of their menu exhibits a easy, top-down method that showcases their plated meals towards a darkish countertop.
Designer Lauren Pettersen loves this technique. “Birds-eye views exhibit pizzas and pastas in all their glory,” she says, “whereas sandwiches or burritos needs to be lower in half and positioned at an angle to show what’s inside.” You may copy Ronan’s easy backgrounds by discovering a desk close to a window to get the most effective pure mild.
ingrained lights it up
Chicago’s ingrained makes wholesome, raw-ingredient snacks with a humorousness—obvious within the enjoyable, shiny backgrounds they use for menu photographs.
Designer Sencia Kim appreciates how ingrained doesn’t fall into a typical entice of photographing meals too intently. “The angle is vast sufficient to indicate what I’m getting, however I can nonetheless see items of fruit in every layer,” she says. Sencia factors out that the sunshine they use appears shiny however pure, which captures particulars higher whereas making the meals look its most interesting.
Buddha Bodai picks a sample
Buddha Bodai’s Chinese language-Kosher-Vegetarian menu fills a uniquely New York area of interest for consolation meals. Their meals photographs seize the comfortable muddle of a many-plated dim sum expertise, however the way in which they crop their photographs provides every dish its personal highlight.
Designer Liliana Padilla applauds the consistency of their menu photographs’ lighting, plating, and backgrounds. “The sample they create makes me need to preserve scrolling for extra, and it helps construct belief with diners,” she says. She encourages eating places to mess around with positioning plates like Buddha Bodai does; “The way in which they angle the dishes creates eye-catching motion.”
Whether or not you’re showcasing pizza or pastries, following these skilled tips for good menu photographs will put your meals in the most effective mild potential–whereas serving to your on-line takeout gross sales, too.
When you attempt the following tips at your individual restaurant, it’s straightforward to add them to your menu in your Dashboard. Completely happy snapping!