With transport exhibits cancelling en masse due to Covid-19, South Korea’s Hyundai Heavy Industries (HHI) has taken a special advertising and marketing path to stamp out its credentials. HHI, which is, together with China’s CSSC, the world’s largest shipbuilder, has been exhibiting this week in Las Vegas at CES, a excessive profile tech occasion, the place it has pitched itself as a “future builder”.
Sporting denims and a rollneck, Kisun Chung, 39, the third era of the Chung household on the helm of HHI, has been fronting the marketing campaign out in Nevada, wanting extra like a tech CEO somewhat than a shipbuilder.
Chung, the CEO of Hyundai Heavy Industries Holdings, commented yesterday: “I’m happy with the previous 50 years of HHI Group, which has laid the groundwork for the expansion of the world. Within the subsequent 50 years, we’ll grow to be the world’s greatest future builder and create new development that’s extra sustainable, smarter, and extra inclusive, one thing now we have by no means seen earlier than.”
HHI has been displaying its Avikus’ autonomous navigation expertise on the Las Vegas Conference Middle in addition to its liquid hydrogen transport designs, new propulsion system expertise, and clever robotics.
Hyogyeong Joo, who has led growth of HHI’s Avikus navigation expertise, informed reporters at a press convention: “Avikus plans to have the world’s first self-driving, massive-scale transoceanic voyage by the primary quarter of this 12 months. Our mission is to allow totally autonomous navigation to create the most secure and most clever ships.”
HHI laid out plans to construct the world’s first 20,000 cu m liquid hydrogen service by 2025, whereas good building robots have additionally been on show on the HHI sales space.
Additionally this week at CES, HHI signed a memorandum of understanding with Palantir Applied sciences, an enormous knowledge analytics agency, to construct an enormous knowledge platform.
Like many large maritime manufacturers, HHI’s advertising and marketing spend plans have been buffeted by Covid-19 over the previous two years with a number of transport occasions suspending. Marintec China and Nor-Transport have each been compelled to reschedule dates previously month. The subsequent large present within the maritime calendar is TPM, the world’s largest container transport gathering, set for a return to the Lengthy Seashore Conference Middle subsequent month.
“Our crew is in full planning mode to return TPM to a dwell format on the finish of February,” organisers pressured yesterday.
Covid-permitting, the severely rescheduled maritime occasions calendar this 12 months will see the world’s high 4 transport exhibitions – SMM, Marintec China, Posidonia and Nor-Transport – seem in the identical calendar 12 months for the primary time.