Integral Advert Science has launched a downloadable manga that helps clarify the advantages of advert verification.
The corporate mentioned consciousness of advert verification as an answer to media high quality points comparable to model security, advert fraud, and viewability is at an early stage within the Japan market.
The comic-form booklet tells the story of Rinosuke Adobe, a younger digital promoting supervisor at a fictional automotive producer known as Tozda. Alongside along with his teammate, Tsugumi Suehiro, Adobe learns easy methods to clear up issues comparable to model danger and advert fraud through the use of advert verification.
This work is designed to assist entrepreneurs who’ve heard about advert verification, however do not know what it does intimately.
“Our newest Media High quality Report [see “Indonesia, Japan top global brand-risk list for mobile web: Integral Ad Science”] confirmed that advert fraud, model danger, and viewability proceed to be an enormous concern for Japan’s digital promoting trade,” Takeshi Yamaguchi, IAS gross sales director for Japan, mentioned in a launch. “Japanese digital advert budgets continued to develop even all through the challenges of H2 2020, whereas advert fraud charges have additionally elevated. IAS created this Manga comedian e-book to assist creatively talk the significance of advert verification and current the verification options in a straightforward to grasp format for our companions.”
The opening pages of the IAS manga e-book