TikTok has rolled out a 2022 model marketing campaign in Indonesia, through M&C Saatchi Indonesia.
Titled #SerunyadiTikTok (‘The enjoyable/pleasure of TikTok’), the marketing campaign introduces fashionable information anchor Najwa Shihab because the model’s ambassador, her first ever model endorsement.
Shihab unveiled her personal verified TikTok account (@najwashihab) with a PR push beginning on January 8. Her first submit racked up 2 million views in 24 hours and 51.3 million views as of now, and she or he already has practically 900,000 TikTok followers, in response to the company.
Within the marketing campaign’s model movie, Shihab is featured alongside 11 fashionable TikTok creators (Dimas,
Tjokro Wimantara, Avan Putra, Michele Alexander, Sally Tanudjaja, Tamara Dai, Silvia
Salim, Wulan Wu, Prio Romano, Gilang Seiya Rama and Hana Wilianto).
Digital 3D billboards are additionally now showing throughout Jakarta:
The built-in marketing campaign, working via March, is the largest for the model out there to this point and can “set the model’s path via 2022 and hopefully past”, mentioned Anish Daryani, founder and president director of M&C Saatchi Indonesia.
Whereas the intense, fast-moving movie underlines the enjoyable out there on the platform, Shihab’s presence within the marketing campaign, the company defined, is meant to let individuals know TikTok is just not all about goofy dancing and make-up suggestions. An award-winning journalist, Shihab is identified for her stances on girls’s rights, literacy and stopping baby marriage.