Inspired Marketing: AT&T’s Sangeeta Nayak’s on How to Prepare for Setbacks as You Prepare for Success

Sangeeta Nayak is a MarTech Chief and CDP Product Proprietor at AT&T. Lately, Sangeeta undertook a CDP initiative to higher improve and streamline AT&T’s leads with Eloqua. She shares her journey, her outcomes, and what she needs she might re-do if given the prospect to do it once more. Sangeeta’s venture initiative noticed a 20x influence, and she or he’s very excited to see the place it goes because the initiative matures and grows over time.

Tune in and Get Impressed To:

• Unearth and interact with top-notch prospects exactly once they’re prepared to purchase. Join together with your preferrred prospects on the excellent second, maximizing your gross sales alternatives.
• Stop any disruption by guaranteeing a seamless transition with a well-formulated adoption and alter administration plan. Spotlight these course of adjustments and plans by successfully speaking together with your inner groups, company companions, and key stakeholders forward of time.
• As you put together for achievement, equally gear up for challenges – making room for invaluable studying experiences and continuous enchancment.
• Unleash your inventive potential, encourage others, and assemble a dynamic thought warehouse the place you’ll be able to overtly change your ideas, triumphs, and classes realized.
• Begin stirring anticipation for transformative change by projecting the promise of success and enterprise influence even earlier than your triumphs have been realized.
• Embracing transformation with expertise is the important thing to crossing the end line of all of your transformative initiatives. Nonetheless, victory is incomplete with out the unyielding assist of environment friendly management and seamless change administration processes.

 

 

Key Takeaways:

[1:15] A little bit bit about Sangeeta and her work at AT&T.
[2:35] What downside was Sangeeta attempting to unravel when she took on the CDP initiative?
[4:25] After incorporating Eloqua, Sangeeta noticed lead outcomes soar from 2% to 40%.
[5:00] Sangeeta shares her course of. How did she start to deal with a venture like this?
[8:35] What different departments/techniques did Sangeeta have to usher in to make this venture work/coherent?
[11:30] If Sangeeta had to return, what would she do in a different way?
[13:00] It’s so necessary to seek out inner champions in addition to ease product house owners into this dramatic change.
[17:45] If you end up architecting future options, Sangeeta affords recommendation on what you’ve got to bear in mind.
[23:50] What has Sangeeta realized thus removed from the information gathered?
[25:10] What evokes Sangeeta?

 

Fast Hyperlinks:

Att.com

Sangeeta on LinkedIn

 

The Impressed Advertising and marketing podcast is produced by Relationship One. Our purpose is to share actual experiences and inspirational tales of promoting leaders which might be reworking their group utilizing the advertising and marketing expertise.

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