Inspired Marketing: iHeartMedia’s Jake Dworkis on Internally Amplifying the Impact and Helpfulness of Marketing

Jake Dworkis is a seasoned advertising and marketing skilled at the moment serving because the Vice President of B2B Advertising at iHeartMedia, a number one international media and leisure firm. Based mostly in New York, Jake is instrumental in shaping and executing modern advertising and marketing methods that drive enterprise development and improve model visibility. On this episode, Jake shares his strategic method to enhancing gross sales verticals inside the enterprise, showcasing the intrinsic worth his division affords to different inner departments, and a lot extra.

Tune in and Get Impressed To:

• Creating an environment friendly consumption course of for gathering venture necessities can save invaluable time and vitality inside the group
• Creating an inner “street present” to successfully promote advertising and marketing, increase gross sales, and showcase the assorted methods the division can contribute in the direction of reaching the objectives of different groups
• Figuring out the perfect govt sponsor from the beginning is essential in enabling the workforce to make well timed choices and perform plans with precision

 

 

Key Takeaways:

[1:15] Somewhat bit about Jake and iHeartMedia.
[2:00] This yr, there was a deal with enhancing completely different gross sales verticals for the enterprise however they wanted robust back-end infrastructure to help the push.
[3:35] What drawback was Jake attempting to resolve?
[6:10] In a humorous approach, Jake has to market the advertising and marketing and showcase the true worth of what his division can deliver to the desk.
[8:25] It’s Jake’s job to grasp what’s working in every marketing campaign and the true worth it brings. You possibly can’t simply tick a field saying they’ve accomplished the duty and anticipate repeat clients.
[11:10] What different wins has Jake seen up to now?
[12:45] What’s subsequent for Jake?
[16:10] What evokes Jake?

 

Fast Hyperlinks:

iheartmedia.com/

Jake on LinkedIn

 

The Impressed Advertising podcast is produced by Relationship One. Our aim is to share actual experiences and inspirational tales of selling leaders which can be reworking their group utilizing the advertising and marketing expertise.

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