Publicis Groupe Singapore is selling Joanne Theseira, its present managing director of Publicis Communications, to the CEO function with government duty for Leo Burnett, Publicis Worldwide, Saatchi & Saatchi, Prodigious and MSL throughout the island nation’s market.
As such, she is going to proceed to work with Publicis’ Singapore-based inventive communications and manufacturing groups to make sure they meet the wants of name purchasers and the way their shoppers interact with them.
As well as, Theseira may also take up the newly created function of chief progress officer for Publicis Groupe Southeast Asia, reporting to Amrita Randhawa, CEO of Publicis Groupe Singapore and Southeast Asia. Specializing in enlargement and enterprise improvement, Theseira may also work carefully with the Publicis Groupe Southeast Asia market CEOs and apply leaders to assist ship account progress.
Publicis Groupe employed Theseira in 2014 from TBWA as a enterprise director recognized for her digital experience. She helped Publicis launch Nurun, its digital design consultancy in Singapore the following yr, then was appointed Singapore MD in 2017.
“This can be a dream function. I consider {that a} sturdy and optimistic talent-centred tradition is integral to the enterprise of creativity, and this chance to hone and harness our completely different inventive companies is one which solely Publicis Groupe can supply,” Theseira stated. “Driving progress throughout Southeast Asia offers me an unimaginable canvas to scale and form the way forward for our company choices and make a significant impression on our business and our purchasers. I’m excited to get began.”
Added Randhawa, “Joanne’s ardour for the inventive enterprise is addictive. The readability of her imaginative and prescient for our inventive communications companies and her willpower to make the Groupe the quickest rising available in the market is energising and spectacular. Joanne has demonstrated a powerful functionality to construct high-performing groups and entice each purchasers and excellent expertise into the Groupe which makes her uniquely certified to make an impression on this function.”