– Jumeirah Highway captures essence of community-inspired #RamadanInDubai marketing campaign, organised in cooperation with Model Dubai
Mattar Al Tayer: The numerous festive manifestations throughout Dubai mirror the depth of its connection to the non secular, heritage and cultural sides of its society
– Jumeirah Highway tells the story of a metropolis that has reworked into a worldwide industrial, monetary and financial hub guided by the imaginative and prescient of Mohammed bin Rashid
– Ranging from Etihad Home Museum all the way in which to Madinat Jumeirah, the thoroughfare is decked with enchanting lighting shows that lend it an unmistakable grandeur
The Holy Month of Ramadan is welcomed with spontaneous and vibrant celebrations throughout Dubai. A number of actions, occasions and initiatives invariably seize the festive spirit in numerous communities. Individuals everywhere in the emirate – regardless of nationality or cultural affiliations, or whether or not they occur to be residents or guests – simply can’t appear to have sufficient of the spectacular atmosphere and immersive spirit of enthralling decorations and illuminations on streets, roads and ‘furjans’ – or neighbourhoods – everywhere in the metropolis. Celebrations to mark the Month of Fasting spotlight the significance of the event and the blessings it brings alongside whereas upholding the Emirati individuals’s solemn reaffirmation of their customs and traditions handed down via generations.
Manifestations of the celebrations are evident in each nook of Dubai, with ornamental lights adorning the facades of buildings, homes, and procuring centres. Each place one goes, the gaiety shines via. Minarets, domes, and facades of mosques are lit up magnificently to welcome the Holy Month. Celebrations this 12 months are extra lovely than ever courtesy of the ‘#RamadanInDubai’ marketing campaign, which was launched below the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC). The marketing campaign is illustrative of the Council’s keenness to advertise group and nationwide occasions and events in Dubai all 12 months spherical whereas making certain seamless coordination below one vibrant umbrella.
Prime vacationer space
The festive milieu is tough to overlook anyplace in Dubai however it’s particularly distinctive on Jumeirah Highway, lengthy thought of among the many metropolis’s prime vacationer spots and most necessary arterial roads. The complete size of the highway, ranging from Etihad Home Museum all the way in which to Madinat Jumeirah, is at its charming finest, decked with enchanting lighting shows that lend it an unmistakable grandeur. The festive decorations have been made actually particular in cooperation with Model Dubai, the inventive arm of the Authorities of Dubai Media Workplace (GDMO).
Concerning the truth that Jumeirah Highway and, for that matter, roads typically throughout Dubai are draped in mesmerising decorations for Ramadan, His Excellency Mattar Al Tayer, Commissioner Basic of the Infrastructure, City Planning and Wellbeing Pillar in Dubai, Director Basic, Chairman of the Board of Administrators of the Roads and Transport Authority in Dubai, stated: “The numerous festive manifestations throughout Dubai mirror the depth of its connection to the non secular, heritage and cultural sides of its society. Jumeirah Highway has reserved a particular place for itself within the reminiscence of the individuals of Dubai. It tells the story of the event and prosperity of a metropolis that has reworked inside just a few many years right into a distinguished international industrial, monetary and financial hub guided by the imaginative and prescient and management of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai. Jumeirah Highway right now is without doubt one of the nerve centres of a bustling metropolis that options all the things from world-class tourism and leisure to industrial amenities.”
His Excellency added: “Beautifying and adorning the town of Dubai is in step with the imaginative and prescient of His Highness Sheikh Mohammed bin Rashid, to make Dubai the world’s finest metropolis to stay in, and it constitutes one of many key priorities of the Dubai City Masterplan (Dubai 2040), which focuses on enhancing the standard of life and growing inexperienced areas by 105%, recognising that inexperienced areas aren’t solely environmentally very important but in addition aesthetically necessary.”
Dubai is working in accordance with a complete plan to broaden the scope of aesthetic inexperienced areas to incorporate all areas of the town, he stated. The main target is on growing tree cowl and planting flower beds alongside streets, public roads, squares, and parks in step with sustainability requirements adopted by Dubai, which additionally embody sustainable irrigation tasks.
Built-in plan
“We’re persevering with to beautify the town via an built-in plan masking all areas of the emirate. Along with afforestation schemes and growing the inexperienced cowl, this contains inventive and creative installations on constructing facades, intersections and roundabouts. These tasks can be carried out in accordance with one of the best worldwide practices in metropolis beautification, reflecting the imaginative and prescient of the management for Dubai to be the world’s finest metropolis to stay in,” he added.
His Excellency Mattar Al Tayer praised the ‘Ramadan in Dubai’ marketing campaign for considerably enhancing coordination when it got here to numerous actions and celebrations held via the Holy Month. “Dubai, with its cosmopolitan enchantment, has by no means deserted its Emirati identification and its Arab Gulf tradition, however right now it presents a novel mannequin for a worldwide group that features greater than 200 nationalities. Emiratis stay in full concord with all different peoples, which is clear in celebrations to mark numerous events, which see them welcome everybody else and make them part of celebrations, spreading happiness and pleasure amongst residents and guests from everywhere in the world,” he added.
Probably the most notable localities in Dubai for residents and guests alike, Jumeirah Highway boasts a formidable array of eating places and cafes on both facet, along with seashore areas, public facilities and vacationer amenities, crucial of which is the Union Home Museum. Many necessary lodges too line the highway, probably the most distinguished of that are The Bulgari Resort and the Jumeirah Lodge Group, which incorporates the Jumeirah Seashore Lodge, the enduring Burj Al Arab resort, the Al Naseem, Mina Al Salam and Al Qasr lodges, along with Souq Madinat Jumeirah.
Key highlights
Probably the most necessary festive highlights of Ramadan that’s merely arduous to overlook on this bustling thoroughfare are the dazzling mild shows that adorn the facade of Jumeirah Mosque, probably the most well-known vacationer sights within the emirate, having opened its doorways to worshippers in 1978 and occurring to grow to be a distinguished landmark throughout the city panorama.
The newest applied sciences have been used for the distinctive mild results, with the complete mosque constructing, together with its minarets and dome, resplendent in beautiful designs harmoniously mixing with the mosque and its environment, which proceed to draw hundreds of holiday makers from inside and outdoors the nation. Comparable strategies have been additionally used for dazzling lighting results on the mosque’s flooring. In an analogous vein, mosques and landmarks in numerous areas of Dubai have taken on an entire new radiance, emphasising the message of shared pleasure within the Month of Giving and Blessing.
Celebrations of the Holy Month of Ramadan stay an integral a part of the Emirati cultural identification, as they’re an abiding expression of many noble values that the individuals of the Emirates maintain pricey. These festive manifestations mirror the social concord and spirit of solidarity that characterises the individuals of Dubai and the individuals of the emirates typically.
Launched by the Dubai Media Council below the directives of His Highness Sheikh Ahmed bin Mohammed, the #RamadanInDubai marketing campaign brings the private and non-private sectors collectively for the primary time for a unified celebration of the Holy Month.
The Dubai Media Council has tasked Model Dubai with overseeing the marketing campaign’s execution. The marketing campaign has been designed to carry to the group the distinctive spirit, magnificence and heat of Ramadan and share the wealthy cultural heritage and traditions which are an integral a part of celebrations in the course of the Holy Month. The initiative additionally goals to create a novel atmosphere throughout the town that captures the true essence of Ramadan, reflecting the genuine Emirati customs and traditions that make the event actually particular.
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