Nairobi — As Kenya and international locations throughout the globe mark World Tourism Day on September 27, 2022, Capital Enterprise caught up with an knowledgeable within the hospitality trade to search out out the standing of the Conferences, Incentives, Conferences and Exhibitions (MICE) in Kenya.
PrideInn Lodges, Resorts and Camps Group Director of Operations Jackton Amutala stated that the MICE phase performs an important position within the efficiency of the hospitality trade and the broader tourism sector.
Amutala famous that Kenyan accommodations had been registering continued restoration within the final 12 months, partly due to assist from the MICE phase that has seen the variety of conferences and conferences hosted within the nation rise.
“At PrideInn, for example, we proceed to obtain huge assist from organizers of enterprise conferences and conferences, as seen with the rise within the variety of actions we’re internet hosting throughout accommodations.”
His sentiments are backed by the just lately launched Tourism Sector Efficiency report by the Tourism Analysis Institute that discovered that worldwide customer arrivals grew to 924,812, between January and August 2022, in comparison with 483,246 recorded in the identical interval in 2021.
Of the quantity, 313,466 have been on vacation, 274,722 have been visiting household or buddies, and 258,889 got here to Kenya for enterprise and MICE.
One other 43,883 vacationers have been on transit, 16,196 for schooling, and the remaining for different functions, together with faith and sports activities.
He added that the home market has equally been a important contributor to the expansion of MICE in Kenya.
Amutala spoke on the sidelines of the Council of Governors Summit just lately held at PrideInn Paradise Seashore Resort & Spa.