The Staples Heart, the house of the Los Angeles Lakers and different skilled sports activities groups, mentioned on Tuesday it will rebrand as Crypto.com Enviornment, a cryptocurrency platform primarily based in Singapore.
The rebranding is the newest instance of an organization on the middle of a expertise increase paying to rename a well known sports activities area. The change will take impact on Christmas Day, the world mentioned in a press release launched late on Tuesday in Los Angeles however dated Wednesday.
The assertion didn’t say how a lot Crypto.com, which was based in 2016, had paid for the deal.
Crypto.com struck the 20-year naming-rights settlement with A.E.G., an leisure firm primarily based in Los Angeles that operates the venue. A.E.G. is managed by Philip F. Anschutz, the billionaire investor.
The sector has been named after the Staples workplace provide firm primarily based in Massachusetts because it opened in 1999. Along with the Lakers, it hosts one other NBA workforce, the Los Angeles Clippers, in addition to the Los Angeles Kings of the Nationwide Hockey League and the Los Angeles Sparks of the WNBA.