Gen Z goes to vary the world—and so they’ll do it utilizing new Lenovo laptops.
That’s the message behind Lenovo’s newest model marketing campaign, launched at CES on Wednesday, highlighting its new collection of ThinkPad Z laptops.
The 60-second spot spotlights basketball athlete Gabby Hunter, worldwide mannequin and activist Zinnia Kumar and different Gen Z changemakers working from their laptops in numerous areas all over the world, from the center of a forest to a cliff overlooking the ocean.
Within the advert, Gen Zers assert their energy to interrupt the established order.
“We have been made to not simply break the mildew, however create a brand new one,” Kumar says within the advert.
https://www.youtube.com/watch?v=dB8cHpWNQHg
The marketing campaign, which may even run on social media with an Instagram splash takeover, goals to “interact [the next generation] and empower them to create and outline the long run with ThinkPad,” a Lenovo spokesperson mentioned.
Lenovo unveiled the advert after asserting its newest product collection at CES on Tuesday. The product contains environmentally pleasant supplies aimed to attraction to the Gen Z client.
As an example, ThinkPad Z13 and Z16, which can be found in new coloration accents comparable to bronze and arctic gray, function sustainable supplies together with recycled aluminum and recycled black vegan leather-based.
ThinkPad Z’s packaging can also be constituted of 100% recyclable and compostable bamboo and sugarcane and the laptops’ AC energy adapters use 90% post-consumer content material (PCC), or recycled supplies.