- Anticipated Growth Plans Embody the Addition of Extra Than 5,000 Rooms and the First Ritz-Carlton Reserve within the Area
From the Future Hospitality Summit in Dubai, Marriott Worldwide, Inc. as we speak introduced plans to broaden its Center East footprint with the anticipated addition of over 20 properties and greater than 5,000 rooms throughout the Gulf international locations over the following 15 months. The corporate’s development within the area is fuelled by ongoing demand for its extraordinary portfolio of lodge manufacturers throughout Saudi Arabia, Qatar, and the United Arab Emirates, and elevated urge for food from builders for conversions and adaptive reuse properties.
“The tourism business within the Center East continues to endure vital development according to the long-term methods of regional governments to diversify their economies,” stated Jerome Briet, Chief Improvement Officer, Europe, Center East & Africa, Marriott Worldwide. “The fame of Marriott Worldwide and our world-class manufacturers, together with our long-established presence within the Center East, proceed to place us in an awesome place to contribute to the continuing development and diversification of the area’s tourism sector.”
Luxurious Section Spearheads Progress in Saudi Arabia, Whereas Choose Section Maintains Momentum
With vital demand for luxurious choices in Saudi Arabia, significantly inside the nation’s formidable developments such because the Purple Sea Mission and Diriyah Gate, Marriott Worldwide expects to boost its portfolio with six extra luxurious properties within the Kingdom by the top of 2023. The anticipated openings will debut the St. Regis and EDITION lodge manufacturers within the nation and introduce the primary Ritz-Carlton Reserve within the Center East with the opening of Nujuma, a Ritz-Carlton Reserve within the Purple Sea Mission. Moreover, the corporate is responding to robust demand within the nation for choose service lodging, with a brand new 4 Factors by Sheraton in Riyadh and Courtyard by Marriott in Jubail anticipated to open in 2023.
Upswing in Tourism Demand Drives Progress in Qatar
Marriott Worldwide plans to almost double its presence in Qatar with 10 anticipated additions over the following 15 months, six of that are slated to be unveiled forward of this yr’s world sporting spectacle. The anticipated additions will additional diversify the corporate’s portfolio within the nation with the anticipated debut of 4 manufacturers – EDITION Motels, Delta Motels by Marriott, Aspect Motels, and Autograph Assortment Motels. The corporate additionally expects to open its second St. Regis lodge in Qatar later this yr, The St. Regis Marsa Arabia Island, The Pearl.
Continued Growth within the United Arab Emirates, Kuwait, and Oman
Marriott Worldwide continues to see alternatives within the UAE to additional broaden its portfolio of greater than 70 properties. This yr, the corporate expects to cross a milestone of fifty properties in Dubai alone, with the anticipated additions of Marriott Resort Palm Jumeirah, Dubai; Delta Motels by Marriott Inexperienced Group, Dubai; and 4 Factors by Sheraton Manufacturing Metropolis, Dubai. Different notable additions anticipated by the top of 2023 embrace the debut of the St. Regis and Marriott Govt Flats manufacturers in Kuwait, and the entry of the Aloft Motels model in Oman.
Ongoing Demand for Conversions and Adaptive Reuse Initiatives
Whereas a lot of the corporate’s development within the area is thru new-build developments, the corporate continues to see a rise in conversion alternatives, highlighting the demand for its sought-after manufacturers within the area. There’s additionally elevated curiosity within the adaptive reuse area the place builders wish to convert present buildings into lodge lodging. Over 30 % of the corporate’s anticipated property additions within the area by the top of 2023 are anticipated to return from conversions and adaptive reuse tasks.
Chadi Hauch, Regional Vice President – Improvement, Center East, Marriott Worldwide, commented, “As an organization, we now have developed a conversion-friendly platform that permits present properties to rapidly and cost-effectively entry our world-class gross sales, distribution, and loyalty platforms to fulfill proprietor and visitor calls for.”
Marriott Worldwide’s present portfolio throughout the Center East encompasses over 150 properties with greater than 40,000 rooms throughout 21 manufacturers, in 11 international locations and territories.