Mastercard has introduced in Julie Nestor from Manulife to be its new head of selling and communications and SVP for Asia Pacific. Answerable for company status, model messaging and stakeholder relations, Nestor will lead Mastercard’s built-in advertising and marketing and communications crew whereas driving shopper engagement via Priceless, the model’s advertising and marketing platform.
Nestor will report collectively to Asia-Pacific president Ari Sarker and Raja Rajamannar, Mastercard’s world CMO and healthcare president. She may also turn into a member of the Asia-Pacific management crew in addition to the worldwide advertising and marketing and communications management crew.
“I’m delighted and thrilled to return to the funds expertise house which has stayed near my coronary heart for therefore a few years,” stated Julie. “Mastercard is a massively highly effective organisation, whereas Priceless is an iconic advertising and marketing platform—folks around the globe know what it stands for and what it means.”
Nestor has 25 years of selling expertise throughout the monetary companies, expertise and hospitality industries, together with 13 years at American Specific in Australia and Hong Kong. Extra not too long ago Nestor has served in a number of brief stints as CMO. She joined Manulife solely a year-and-a-half in the past as Asia-Pacific CMO the place she labored to streamline company partnership and enhance inventive. She had beforehand served as Hilton’s Asia CMO for simply over a 12 months and previous to that was eBay’s CMO for Austalia and New Zealand.
Nestor takes over from Rustom Dastoor who spent 4 years within the position and oversaw Mastercard’s response to buyer engagement and acceleration in digital communications underneath Covid. A repeat member of Marketing campaign’s APAC CMO Energy Checklist, Dastoor has relocated to New York as Mastercard’s govt vice chairman of North America advertising and marketing communications.
Rustom Dastoor
“I’m excited to get on board and become involved,” Nestor added. “I really like working in Asia Pacific, know the markets properly, and perceive the working mannequin. Coming into Mastercard, I stay up for bringing all I’ve realized throughout monetary companies, expertise, e-commerce and hospitality to deepen engagement with clients and companions, and to construct unimaginable experiences for customers.”