Having seen a mattress firm in India make a meaningless gesture of ‘help’ for a neighborhood final 12 months (see “Firm claims Satisfaction mattress ‘helps’ the neighborhood (Groan)”, Advert Nut was leery a few new effort out of Happiness Saigon and Vietnam’s RU9.
However in contrast to the aforementioned condemnation-worthy marketing campaign, RU9’s initiative is legit and commendable.
You see, throughout pandemic lockdown final 12 months, the businesses determined to make use of RU9’s memory-foam experience to craft customised alternative seats for 50 supply drivers’ motorbikes. Since drivers usually use their bikes as makeshift beds for mid-shift naps—in feats of steadiness that make even a singularly swish creature like Advert Nut nod with respect—a greater seat interprets to a serious quality-of-nap improve. Which after all, the drivers who maintain folks fed and geared up through the pandemic positively deserve. Winners are being chosen at random, and the businesses are additionally offering new mattresses (the standard sort, for actual beds) to 50 extra drivers, in addition to providing reductions to any hard-working delivery-folk nationwide.
Evidently the marketing campaign across the effort works as a terrific demo/promotion for the model. However that does not take away from the honest kindness on the core of the concept, in Advert Nut’s opinion.
“It was an intuitive leap,” stated Jazz Tonna, artistic accomplice at Happiness Saigon. “As a disruptive mattress model, they have been completely positioned to faucet into this native habits and create one thing distinctive and significant.”
Now, can somebody design a pleasant memory-foam mattress for a tree department?