The important thing to success as regards the relaunching of the tourism sector, is to ship as ‘One Mauritius’, which hinges on the synergies between the public-private sectors in addition to higher coordination inside public organisations.
The Deputy Prime Minister, Minister of Housing and Land Use Planning, Minister of Tourism, Mr Louis Steven Obeegadoo, made this assertion this afternoon, throughout a press convention held in Port-Louis.
The DPM was asserting the strategic thrusts of the short-term technique for the relaunching of tourism for the yr 2022.
Mr Obeegadoo recalled that the Tourism Technique 2022 has been formulated inside the perspective of ‘One Mauritius’, that’s, by a Joint Public-Non-public Working Group.
He introduced that three key dimensions have been considered within the improvement of the technique. The primary one is Demand, which entails growing bookings from worldwide markets to achieve the 2019 stage of vacationer arrivals and inspiring improve in size of keep. The second is Provide, by way of enhancing tourism amenities to extend tourism spending and enhancing total buyer expertise. Final is Air connectivity, which entails guaranteeing optimum situations for journey and entry to Mauritius.
Moreover, the Minister of Tourism elaborated on the strategic thrusts which were recognized on the demand aspect particularly: Specializing in most important markets; Exploring alternative markets; Off-season marketing campaign; Exploiting the Full Potential of Conferences Incentives Conferences Exhibitions; and Working as ‘One Mauritius’.
As regards provide, he indicated that the strategic priorities are to ease sanitary restrictions; promote long-stay tourism; and improve buyer expertise by way of a public-private partnership.
He additionally underlined that the goal is to achieve the goal of at the very least a million vacationers by December 2022, and stated that three most important suggestions have accordingly been formulated to make sure optimum situations for journey to Mauritius.
These are: set up a detailed collaboration framework between tourism stakeholders and MTPA with a purpose to help the take-off of Air Mauritius by way of provision of tangible help on collectively recognized routes; re-establish the identical stage of connectivity and seat capability as in 2019 as shortly as attainable; and discover direct connectivity with new markets/new locations not at the moment served.
The Tourism Minister noticed that the world is going through unprecedented challenges with the propagation of the COVID-19 pandemic since two years, which has triggered vital adverse financial impacts even in Mauritius, and that the tourism sector might be leveraged to contribute to support the economic system.
As a part of the restoration technique, he acknowledged, we additionally goal to stimulate demand in high markets and alternative markets with particular concentrate on off-season, ease sanitary restrictions, present a significant increase to long-stay tourism with concentrate on Premium visa and tackle air connection challenges and insufficient airlift capability.