His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, introduced that the Moms’ Endowment marketing campaign, which he launched on 4th March 2024 to honour moms by establishing an AED1 billion endowment fund that goals to assist the training and coaching of thousands and thousands of people world wide, has efficiently exceeded its goal inside lower than a month of its launch. He affirmed that the marketing campaign will proceed to welcome contributions all year long.
Contributions to the Moms’ Endowment marketing campaign amounted to AED1.484 billion earlier than the top of Ramadan.
His Highness Sheikh Mohammed stated, “Because the blessed month of Ramadan attracts to an in depth, we’re excited to conclude a marketing campaign that attracted a whole bunch of 1000’s of contributors to honour moms. The Moms’ Endowment which raised over AED1.4 billion throughout Ramadan is a everlasting training fund and an ongoing charity within the title of UAE moms, could God bless our efforts.
“Our moms will stay our paradise, and our ticket to paradise. Nothing repays our debt to them, so we are going to proceed to rejoice them. Could God shield all moms, and should God shield the UAE.”
“The Moms’ Endowment marketing campaign’s success in exceeding its goal in report time is a testomony that generosity is testomony to the benevolent, beneficiant nature of the UAE individuals and to their deeply rooted ideas. The Emirati group has offered a vibrant instance of giving and solidarity which can be integral to the UAE’s worth system and id,” he added.
“The UAE won’t waver in its mission to serve humanity and assist communities stand up and enhance via tasks and campaigns that go far past non permanent assist and focus as an alternative on sustainable and constructive empowerment.
“Any initiative that has the mom and her selflessness at its core is a blessed initiative that may reap doubled rewards. The Moms’ Endowment is an ongoing charity in honour of our moms, and it’ll proceed to welcome contributions to make sure higher advantages,” Sheikh Mohammed stated, in conclusion.
Group-wide response
The Moms’ Endowment marketing campaign has acquired a community-wide response as 1000’s raced to contribute to its goals of supporting underprivileged people via enhanced training and coaching, permitting them to enhance their high quality of life sustainably, put together for the job market and in the end drive stability and improvement of their communities.
Coinciding with the holy month of Ramadan, the marketing campaign exceeded its targets inside lower than three weeks as contributions flowed in by way of its most important channels, together with the marketing campaign’s web site, devoted name centre, financial institution transfers, du and etisalat by e& SMS, in addition to by way of the DubaiNow app and the group contributions platform Jood.
A noble mission
Mohammad Al Gergawi, Secretary-Common of Mohammed bin Rashid Al Maktoum World Initiatives (MBRGI), stated, “Reflecting the imaginative and prescient of His Highness Sheikh Mohammed bin Rashid Al Maktoum, offering the very best circumstances for sustainable training will all the time be on the forefront of our priorities, consistent with his directives for fulfilling this noble mission and mobilizing efforts to advance training because the decisive consider constructing communities which can be extra secure and affluent.”
“The Moms’ Endowment marketing campaign is a driving power that goals to assist and put together thousands and thousands of youth throughout underserved communities via training and coaching that may depart its mark of their lives. The marketing campaign has acquired beneficiant contributions and introduced key agreements with main contributors to launch modern endowment tasks,” he added, expressing his confidence that, because of the community-wide assist it loved, the marketing campaign will obtain its targets and can additional cement the UAE’s humanitarian function.
Main contributors
Amongst main contributors to the marketing campaign, Azizi Developments introduced a contribution of AED600 million for the institution of an endowment training complicated, marking one of many largest charity contributions within the UAE. Sobha Realty Group additionally contributed AED400 million to ascertain an endowment college as a part of the Moms’ Endowment marketing campaign, whereas West Zone Group contributed AED130 million to develop an endowment constructing that may dedicate its proceeds to supporting MBRGI’s initiatives referring to spreading data and training world wide.
Most Noble Quantity charity auctions
Plenty of accompanying occasions helped assist the Moms’ Endowment marketing campaign attain its goal in report time, together with the Most Noble Quantity charity auctions held in Abu Dhabi and Dubai, elevating a complete of AED116,479,400 with assist from Abu Dhabi Police, Dubai Highway and Transport Authority (RTA), etisalat by e& and du.
The Most Noble Quantity charity public sale in Dubai raised AED38.095 million from public sale RTA plate numbers, etisalat by e& and du particular cell numbers. The third Most Noble Quantity on-line charity public sale, organized by Abu Dhabi Police, raised AED78,384,400 from auctioning 555 particular plate numbers.
Revolutionary initiative
The marketing campaign was additionally accompanied by an modern initiative to acknowledge main contributors, who have been celebrated by the Dubai Worldwide Monetary Centre by displaying their contributions on the façade of its most important constructing, The Gate.
230,000 participation certificates
The Moms’ Endowment marketing campaign issued greater than 230,000 participation certificates via its web site, within the names of contributors’ moms as a gesture of appreciation for his or her sacrifices and generosity in the direction of their kids. The certificates marks the contribution made within the mom’s title as an ongoing charity contributing to the institution of the training endowment fund.
Reviving the tradition of endowments
With proceeds going in the direction of the training of thousands and thousands world wide, offering them with the instruments and expertise crucial to guide impartial lives, the Moms’ Endowment marketing campaign goals to revive the tradition of endowment as a improvement instrument, whereas on the similar time, selling the values of honouring mother and father, kindness, compassion and solidarity.
Large success
The marketing campaign is launched below the umbrella of MBRGI, the most important humanitarian and assist group of its sort within the area, and is an extension to the large success of earlier Ramadan campaigns launched below the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum. These embody the ’10 Million Meals’ marketing campaign launched in 2020 and recorded contributions of over 15.3 million meals, adopted by the ‘100 Million Meals’ marketing campaign in 2021, which doubled its goal and distributed 220 million meals in 30 international locations world wide. In 2022, the ‘1 Billion Meals’ marketing campaign reached its goal in below a month and supplied meals assist throughout 50 international locations, whereas final 12 months’s ‘1 Billion Meals Endowment’ marketing campaign acquired community-wide assist and raised AED1.075 billion by the top of Ramadan.
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