Mom London has unveiled its first work for H&M – a love letter to younger British girls and their wardrobes, launched to dovetail with the “again to campus” window.
“The right here for it” makes use of insights gathered over hours of conversations with younger girls throughout the UK to know how what girls put on tells a narrative about their emotions.
The marketing campaign marks Mom London’s first work for H&M because it gained the inventive account earlier this 12 months after a aggressive pitch.
“The connection between what we put on and the way we really feel runs deep,” stated Paulina Karelius, head of buyer activation and advertising and marketing H&M UK and Eire.
“Being a younger lady can really feel joyful, susceptible, highly effective – and all the things in between. We wished this work to be an trustworthy window into younger womanhood.”