EXCLUSIVE: Neel Yalamarthy has joined Legendary Leisure as VP, Technique & Enterprise Growth. He’ll report on to Legendary’s Chief Working Officer, Brian Flanagan, in addition to founders Rhett & Hyperlink.
Yalamarthy served most just lately on YouTube’s Sports activities & Leisure group, the place he oversaw product advertising and technique initiatives for Sports activities Content material and Partnerships, Licensed Motion pictures and Exhibits (AVOD / TVOD), and YouTube Originals. On this function, he helped launch YouTube’s first-ever unique reside sport streaming distribution partnership with Main League Baseball and suggested on deal evaluation and launch for quite a few reside sports activities offers globally. Moreover, he supported YouTube’s multi-year sponsorship cope with LA’s new Hollywood Park / SoFi Stadium and residential NFL groups, Rams and Chargers.
Outdoors of Sports activities, Yalamarthy helped launch and scale YouTube’s ad-supported Motion pictures providing, partnering with prime Studios together with Disney, Warner Bros, MGM, and Lionsgate, amongst others, to carry free-to-watch, full-length movies to the platform.
Previous to YouTube, Yalamarthy was on the Chief of Workers group for Google’s Chief Advertising and marketing Officer, overseeing technique and operations for the worldwide advertising group, and commenced his profession at PwC Technique& (Previously Booz & Co.), advising executives within the Personal Fairness, Retail, and Client industries. He’s a graduate of Brown College.
Mentioned Brian Flanagan, COO Legendary Leisure, “Neel brings to Legendary an distinctive mixture of skills: mental firepower, analytical rigor, and a eager sense of what’s subsequent for the burgeoning creator economic system. His monitor report of business- and audience-building at YouTube makes him the right government to information our subsequent section of development, by way of funding each internally at Legendary and Smosh and externally in different creator-led enterprises. Rhett & Hyperlink and I are delighted to welcome him to the group.“
Legendary is an Web-first leisure studio led by YouTube creators Rhett & Hyperlink. The corporate’s owned & operated YouTube channels have amassed 75 million subscribers and 25 billion lifetime views, and its mixed following on Instagram, Fb, Twitch, Snap, TikTok, and Twitter exceeds 45 million. Rhett & Hyperlink host the Web’s hottest each day present, Good Legendary Morning, now in its eighth yr. In 2019, Legendary accomplished the primary vital M&A transaction within the YouTube house by buying the Smosh comedy model — one among Web media’s largest and longest-running enterprises.