The world has rallied round Ukraine since Russia invaded its neighbouring nation in February, supporting all the pieces from refugees and native enterprises.
Kyiv-based O0 Design (pronounced “O-zero”) needs to assist sympathizers establish Ukrainian companies a little bit bit simpler to allow them to assist the native economic system. So it launched a marketing campaign, known as Spend With Ukraine, that introduces the world to a bunch of Ukrainian companies that promote globally – and encourages folks to spend with them.
Featured firms embrace sleepwear firm Sleeper, womenswear model Anna October, good pet digicam maker Petcube and on-line writing assistant Grammarly. Given the urgency of the disaster, the marketing campaign got here collectively in two weeks.
In contrast to different humanitarian campaigns, ‘Spend With Ukraine’ doesn’t ask for donations, however quite spreads the message that “to spend with Ukraine is to face with Ukraine,” mentioned Andrey Klen, co-founder O0 Design and Petcube.
“Economics is the main focus right here,” she mentioned. “Your buy helps our defensive efforts and nears our victory.” She added that supporting particular person firms interprets to restarting the complete economic system by growing salaries and tax revenues and growing the general circulation of capital.
“Ukrainian group members will preserve their jobs at these companies,” Klen mentioned. “It’s solely logical that we promote Ukrainian companies as the worldwide group has been canceling Russian items.”
The marketing campaign, launched in the beginning of April, is already gaining steam, permitting O0 design to immediately donate funds to worldwide firms primarily based in Ukraine.
“Now we have seen web site visitors enhance and attributed gross sales,” Klen mentioned. “It is just the start, and we’re keen to take it to higher heights.”
To face with Ukraine by spending with Ukraine, go to www.ComeBackAlive.in.ua.