If we come to AMC theaters for magic, then we rely on “Saturday Evening Reside” to parody it, with Chloe Fineman completely recreating Nicole Kidman’s iconic industrial with a cultish twist.
What started as a easy advert marketing campaign to encourage moviegoers to return to theaters after pandemic-era shutdowns rapidly turned a full-blown popular culture phenomenon. The Oscar winner’s overly honest musings concerning the energy of cinema took on instant meme standing with followers emblazoning her awestruck face on T-shirts, in addition to standing, cheering and reciting the well-known “heartbreak” line aloud in theaters.
Through the Season 48 premiere of NBC’s long-running sketch collection over the weekend, Fineman hilariously mimics Kidman’s Australian accent and dramatic hand gestures (sure, we get the clap), as she slinks into an AMC theater on a chilly, wet night for the pre-taped parody.
After horrifying fellow moviegoer Kenan Thompson with all-too-direct eye contact, Fineman’s Kidman then launches into the oft-quoted line: “Heartbreak feels good in a spot like this.”
Her message brings your complete theater to its toes, with the adoring viewers saluting the display and chanting the road time and again, which, naturally, imbues Kidman with supernatural powers. Quickly sufficient, she’s turn into possessed by a cinema-loving demon, as lightning shoots by her physique and she or he begins levitating above the seats.
However, finally, she’s simply there to take pleasure in a film and experience that indescribable feeling we get when the lights start to dim and … effectively, you realize the remainder. Thompson, nevertheless, isn’t as fast to brush the second apart, remarking, “What the fuck simply occurred?”
As for the actual industrial, it proved to be so widespread that Kidman has renewed her industrial contract with the theater chain and is about to look in a sequel coming quickly to an AMC close to you.
“I received a textual content from the chairman of AMC a couple of month in the past asking me if I’d write the subsequent one, and naturally the reply to that’s sure,” screenwriter Billy Ray, who helmed the primary advert, informed Self-importance Honest earlier this yr. “It’s already written.”
“After all, it’s with Nicole,” he added. “I’m not doing it with out Nicole.”