UPDATE, 5:11 PM: Properly, that was fast, form of.
Nielsen nonetheless don’t have any Tremendous Bowl LV scores to report as we speak, however they do now have one thing to say in regards to the unprecedented delay – although it ain’t a lot.
“Tremendous Bowl numbers are nonetheless being processed and verified,” a spokesperson for the blushing firm lastly mentioned as we speak. “We anticipate that remaining viewing figures, which is able to embody Out Of House (OOH) viewing, will probably be obtainable to the media tomorrow. We are going to replace the press and the trade accordingly when a remaining timeline is confirmed.”
Which feels like extra of we’ll let once we let , however we’re not telling you why.
Ref calls “foul.”
PREVIOUSLY, 4:21 PM: There was lots of historical past made on the Tremendous Bowl final night time for Tom Brady, the Tampa Bay Buccaneers and halftime present headliner The Weeknd, however Nielsen as we speak are making some historical past of their very own.
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As America waits and waits on the viewership verdict, it seems at this late hour that there will probably be no scores for the Large Sport any time quickly for the primary time ever.
Actually turning into the brand new definition of the phrase “You had one job,” the long-time information measurement firm has nothing to report on the Buccaneers 31-9 win over former reigning NFL champs the Kansas Metropolis Chiefs on CBS yesterday. Quick affiliate scores could also be obtainable early within the AM tomorrow, I hear. Nevertheless, as a well-positioned community supply mentioned, “that’s anybody’s guess at this level, isn’t it?”
The issue appears to be incorrect metrics which have induced Nielsen to “re-process” their information. A ramification sheet of scores info did exit earlier Monday, however was shortly recalled. All through the day, networks had been advised that numbers could be coming quickly, solely to be advised that the discharge time had been pushed again once more.
“It appears fairly sure there will probably be nothing tonight now,” mentioned one other community exec to Deadline on the delay. Often unadjusted early numbers for in a single day scores are distributed to community purchasers round 8 AM PST. Round that point as we speak, Nielsen made it recognized that nothing was coming down the pipe till at the least 11:30 AM PST.
On that and the general unprecedented delay on the massive draw on TV, Nielsen didn’t reply to requests from Deadline on the matter. We are going to replace if we hear from them, or when the Tremendous Bowl scores are available – no matter is first.
Despite the fact that Nielsen has seen ruptures in getting its information out from the likes of technical points and excessive climate prior to now, the corporate has by no means suffered as excessive profile a fumble as as we speak.
Watched by over 100 million viewers with large pull within the advertiser wealthy 18-49 demographic, the Tremendous Bowl has been the most important present on TV 12 months after 12 months for many years.
Just like the Oscars and the Emmys, the scores for the massive sport are a few of the most vital items of information for the networks, who rotate of their protection of the Tremendous Bowl, and setting advert charges. Knowledge that takes on maybe extra significance this 12 months coming off a NFL season stuffed with coronavirus security protocols, altered schedules on account of constructive assessments and an 10% decline within the scores on common. There’s additionally the rise of the supply of the championship sport on streaming, which is slowly however certainly drawing increasingly more followers away from the standard community viewing expertise, pandemic or not.
Which is one other method of claiming, the scores for the Tremendous Bowl are a very large deal.