Ogilvy Sydney is the second most-awarded artistic company globally for advertising effectiveness, with Particular Auckland (fourth), Ogilvy Mumbai (fifth) and Colenso BBDO Auckland (sixth) additionally making the highest 10. The rating was launched Thursday (March 17) as a part of the 2022 Warc Efficient 100 rankings, that are primarily based on factors collected from wins in choose awards reveals.
DDB Aotearoa Auckland simply missed the highest 10 at eleventh place.
The Efficient 100 additionally consists of rankings of probably the most awarded media companies and specialist digital companies on the subject of advertising effectiveness. PHD Auckland completed in second place on the media-agency rating, and the highest 10 additionally consists of MediaCom Sydney (fourth), Wavemaker Mumbai (fifth) and Mindshare Shanghai (seventh). BlueFocus Digital Beijing and Symmetry Digital Karachi made the highest 10 within the digital-agency rating, at eighth and ninth, respectively.
In the meantime, campaigns from Particular Auckland and Gray Dhaka seem at third and fifth place, respectively, in a listing of the world’s 100 most awarded campaigns for advertising effectiveness.
Work from 5 extra APAC companies made the highest 20 in that checklist: Ogilvy Mumbai (twelfth), Particular Auckland (14th), TBWA Hong Kong (fifteenth), Ogilvy Shanghai (18th) and Colenso BBDO Auckland (two campaigns tied for nineteenth).
The complete checklist of APAC campaigns among the many 100 most-awarded campaigns for advertising effectiveness follows.
Marketing campaign Title | Model | Model location | Factors | Rank | Major company |
Meddle within the New Zealand Election | Each Kiwi Vote Counts | New Zealand | 57.6 | 3 | Particular Auckland |
Venture AgroBanking | UCash / Shwapno | Bangladesh | 50.6 | 5 | Gray Dhaka |
Not only a Cadbury advert | Cadbury Celebrations | India | 41.9 | 12 | Ogilvy Mumbai |
Good Morning World | Tourism New Zealand | New Zealand | 39.8 | 14 | Particular Auckland |
Small Enterprise Drive | Lexus | China (Mainland) | 39 | 15 | TBWAHong Kong Hong Kong SAR |
Seat | KFC | China (Mainland) | 35.7 | 18 | Ogilvy Shanghai |
Pal-vertising | Skinny | New Zealand | 35.4 | 19 | Colenso BBDO Auckland |
Tally | IAG | New Zealand | 35.4 | 19 | Colenso BBDO Auckland |
Reside Life Unplugged | Bonds | Australia | 33.8 | 23 | Leo Burnett Sydney |
India! Durations Are Pink, Not Blue | RIO | India | 33.7 | 24 | The Womb Mumbai |
H is for Handwashing | Lifebuoy | India | 33.4 | 25 | Lowe Lintas Mumbai |
Unforgettable Bag | Tesco | Malaysia | 31.3 | 28 | Gray Petaling Jaya |
Cease the sweetness check | Dove | India | 31 | 31 | Ogilvy Mumbai |
No Residence Handle | Whitelion | Australia | 28.7 | 34 | Ogilvy Sydney |
Lengthy-term model story | KFC | Australia | 27.8 | 35 | Ogilvy Sydney |
How A Koala Revitalised Insurance coverage | NRMA Insurance coverage | Australia | 27 | 39 | The Monkeys Sydney |
Extra Freedom In Job-Looking Hair | Pantene | Japan | 25.3 | 41 | Gray Tokyo |
Naming the Invisible by Digital Beginning Registration | Telenor | Pakistan | 25.2 | 43 | Ogilvy Islamabad |
Kiwiburger | McDonald’s | New Zealand | 24.8 | 45 | DDB Aotearoa Auckland |
Mother or father Faming | Huggies | Australia | 24.5 | 46 | Ogilvy Sydney |
It’s okay to pee in your pants | Associates | India | 24.2 | 47 | The Womb Mumbai |
Melting Energy Distance | Cadbury Dairy Milk | India | 22.4 | 53 | Ogilvy Mumbai |
Do One thing New, New Zealand | Tourism New Zealand | New Zealand | 22.3 | 54 | Particular Sydney |
Say it Proud! | Head & Shoulders | Indonesia | 22.2 | 55 | MediaCom Jakarta |
Really feel the Rhythm of Korea | Korea Tourism Group | South Korea | 21.6 | 62 | HS Advert Seoul |
Utilizing virality to combat the virus | Dettol | India | 21.3 | 64 | McCann New Delhi |
Hilux Unbreakable Bond | Toyota | New Zealand | 20.2 | 71 | Saatchi & Saatchi Auckland |
Michelin Not possible | KFC | Australia | 18.8 | 84 | Ogilvy Sydney |
Viewer Verdict | KFC | Australia | 18.8 | 84 | Ogilvy Sydney |
Do not cling your privateness out | Bosch | China (Mainland) | 18 | 88 | BBDO Shanghai |
Run! Newbies | Chando | China (Mainland) | 17.9 | 89 | Soho Sq. Shanghai |
Miao Ethnic Minority Silver Restricted Assortment trans-national advertising technique | Florasis | China (Mainland) | 17.9 | 89 | bigdoor Beijing |
Love can’t be parted, similar to Oreo Youngsters‘s Day Emotion Marketing campaign | Oreo | China (Mainland) | 17.9 | 89 | Tian Yu Kong Promoting Shanghai |
Mother’s Ice Magic | Midea | China (Mainland) | 17.9 | 89 | bigdoor Beijing |
Healthcare -Terracotta Military-Themed Golden Pores and skin Launch on Shanxi Well being Card Marketing campaign | Tencent | China (Mainland) | 17.9 | 89 | Ogilvy Guangzhou |
Globally, the top-ranked campaigns and companies are as follows:
- Marketing campaign: ‘Loopy Goals’ for Nike by Wieden+Kennedy Portland
- Artistic company: FP7 McCann Dubai
- Media company: Zenith Bogotá
- Digital-specialist company: Publicis.Sapient Seattle
- Community: McCann
- Holding firm: WPP
- Model: McDonald’s
- Advertiser: AB InBev
- Nation: USA
The lists can be found on the Warc web site. This concludes a trio of bulletins from Warc, which launched the Artistic 100 Tuesday (March 15) and the Media 100 Wednesday (March 16).