British Airways: awards media enterprise to Omnicom (credit score: Mondadori Portfolio through Getty Photos)
Omnicom has landed British Airways’ media planning and shopping for enterprise, concluding a evaluate course of that kicked off again in January 2021.
Omnicom Media Group – which may also deal with paid and natural search and different efficiency advertising and marketing channels, together with associates and meta-search partnerships – will take over the account from WPP, which has dealt with the airways’ artistic, media, social and paid-search account since 2017.
Worldwide Airways Group, which owns BA, kicked off the evaluate in January. WPP fell out of the race, with a ultimate lap involving Omnicom and Havas.
Final week, Marketing campaign revealed that Unusual Artistic Studio had received the airline’s promoting and CRM enterprise, which it’s going to start subsequent February.
A bespoke Omnicom Media Group workforce might be set as much as work with British Airways from subsequent March.
The airline stated the brand new construction will “allow British Airways to maximise its progress technique, adopting Omnicom’s world community, effectiveness planning framework and a digital-first method”.
Alongside British Airways, Omnicom may also work on the loyalty scheme of its dad or mum firm IAG.
“All through the pitch, we have been impressed with Omnicom’s {industry} main strategic and technological capabilities, digital first method and powerful give attention to effectiveness,” British Airways director of brand name and buyer expertise Tom Stevens stated.
“We sit up for working with Omnicom’s extremely proficient groups globally as we emerge from the pandemic and stay up for our future. I’d wish to thank WPP for the profitable partnership over the previous few years as we transition to the brand new working mannequin.”
Omnicom Media Group’s chief government Florian Adamski added: “We’re very proud to have been chosen as the worldwide media companion for British Airways.
“This was a possibility to create a versatile company mannequin for British Airways powered by Omnicom Media Group’s breadth of expertise and Omni, Omnicom’s industry-leading open working system, orchestrating higher outcomes for our purchasers.”
For Omnicom, British Airways off a robust current run of huge world media wins, together with Chanel and Mercedes-Benz.
The group additionally works with HM Authorities, John Lewis and Virgin Media.
Omnicom Media Group businesses Manning Gottlieb OMD and PHD cleaned up on the current Media Week Awards.