Israeli media content material advice firm Outbrain (Nasdaq: OB) introduced in the present day that it has entered a definitive settlement to amass Swiss-based contextual video know-how platform for digital and linked TV media homeowners video intelligence AG (vi) in a $55 million money and share deal.
vi’s contextual and machine studying know-how permits media homeowners to boost consumer engagement and monetization by including related video content material to articles. The corporate additionally offers advertisers with high-impact, extremely viewable, brand-safe video advert stock that drives consciousness and consumer engagement.
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Outbrain co-CEO David Kostman mentioned, “vi suits completely into Outbrain’s core technique of offering media homeowners with know-how to boost consumer engagement and monetization via related content material and adverts.”
Outbrain cofounder and co-CEO Yaron Galai added, “The mixture with vi will enable us to deepen our partnership with media homeowners, offering mid- and top-of-article video options. It’s going to additionally increase our addressable market, introducing high-quality in-stream video stock to help our model advertisers. We see vital synergies between our corporations and we’re very excited to welcome the extremely gifted and skilled vi staff to Outbrain.”
vi cofounder and CEO Kai Henninges mentioned, “We’re delighted to hitch Outbrain, and develop into a core a part of creating the main video engagement platform. Our years of video experience and distinctive providing for publishers and CTV suppliers are an ideal addition to Outbrain’s main market place and premium world media proprietor partnerships. Collectively we are going to speed up our mission to encourage, inform and entertain customers by placing video in context. We consider we’ve discovered an awesome match between our corporations’ cultures and we share the identical imaginative and prescient of the way forward for media.”
Outbrain will purchase vi for an combination buy worth of $55 million, funded by $46.75 million of stability sheet money and 412,500 Outbrain shares. The transaction is anticipated to shut within the first quarter of 2022 and is anticipated to be accretive within the first yr. Progress Companions acted as unique M&A monetary advisor to vi.
Outbrain held its IPO in July at a then disappointing valuation of $1.12 billion and its market cap has since fallen to $847.6 million. The corporate’s share worth is presently down 1.62% on Wall Road at $15.13.
Printed by Globes, Israel enterprise information – en.globes.co.il – on November 22, 2021.
© Copyright of Globes Writer Itonut (1983) Ltd., 2021.