Omnicom Media Group (OMG) company PHD has promoted Joey Zhao to chief government of its China operations, from his former submit of chief working officer.
The company credit Zhao with an instrumental function in driving development, operational effectivity and enterprise transformation out there, culminating in PHD China successful the media enterprise for SAIC Volkswagen in December (see “PHD steers in SAIC Volkswagen media account”).
Based mostly in Shanghai, Zhao takes the function final held by Anna Chitty, whose departure was introduced in September. He’ll report back to Claudine Kwek, CEO of OMG in China, who led PHD China on an interim foundation following Chitty’s departure.
Zhao brings a refreshed mindset and a daring ambition that may unlock new alternatives, Kwek mentioned in a press release. “Coupled together with his various expertise, he’s well-placed to strengthen and optimise PHD China’s client-focused working mannequin, delivering incremental worth for each our shoppers and the company,” she added.
James Hawkins, CEO of PHD APAC, mentioned Zhao’s expertise throughout a number of industries coupled together with his data of native market dynamics and tradition makes him an “unimaginable supply of inspiration for each our shoppers and our folks”.
Previous to becoming a member of PHD China as COO, Zhao was a companion at an funding group with a give attention to advertising expertise. He has greater than 15 years of expertise in quite a lot of industries and classes, having labored for the Shanghai authorities, Shanghai Media Group, blue-chip multinational firms, consultancies and legislation corporations in China.
“I’m humbled by this promotion and by the identical token, excited to steer the gifted group right here at PHD China,” Zhao mentioned. “I’m very a lot trying ahead to leveraging my expertise and serving to our shoppers make the leap in a quickly altering enterprise panorama.”
In associated information damaged by Marketing campaign Asia-Pacific earlier right now, PHD had taken half in a L’Oreal China media pitch gained by Publicis Groupe.