Electrical mobility startup Pravaig Dynamics on Friday launched a sports activities utility car Defy, tagged at Rs 39.5 lakh (ex-showroom), to compete with the likes of Audi e-tron and Mercedes Benz EQC.
The Bengaluru-based firm has commenced the bookings of the mannequin and deliveries are anticipated to start from the third quarter of subsequent yr.
The corporate goals to provide 10 lakh models by 2028 and cater to each home and worldwide markets.
“At first we are going to attempt to handle the home market and can take a look at exports in 2024,” Pravaig Chief Technique Officer Ram Divedi instructed PTI in an interplay.
In the long term 70% of the manufacturing would go into the abroad markets, he added.
Divedi mentioned Defy is extra reasonably priced to personal than different competing merchandise out there. The SUV comes with a driving vary of round 500 km and 402 BHP energy, he added.
Pravaig, which has a producing plant in Bengaluru, plans to begin manufacturing with just a few thousand models and scale up progressively because the demand grows.
Divedi mentioned the corporate is already producing 6,000 battery packs for automobiles per yr on the facility.
When requested about future product plans, he famous that the corporate is engaged on two extra merchandise for subsequent yr.
On investments to this point in growing the mannequin, Divedi didn’t elaborate on the precise capital however added that its improvement programme stays frugal as in contrast with the competitors.
He famous that the corporate has raked in round 800 bookings for Defy to this point.
Pravaig plans to promote majority of the automobiles on-line and at a later stage might take a look at having some expertise centres for the purchasers, Divedi mentioned.
The corporate has tied up with varied companions throughout the nation to care for service and different necessities, he added.
The corporate additionally showcased Veer, an off-road navy model of the SUV.