Dezeen attracted file audiences in 2020 with distinctive web site guests up 16 per cent, social media followers up 17 per cent and publication subscribers up 11 per cent.
As Dezeen enters its fifteenth 12 months, which means we’ve got achieved viewers progress yearly since we launched in 2006, cementing our place because the world’s hottest and influential structure and design website.
An enormous thank-you to all our readers and subscribers for serving to us obtain our best-ever stats in such a tough 12 months! Our workplace (above) remained empty for many of 2020 because the staff labored from house.
VDF and pandemic protection drove viewers progress
Final 12 months, our protection of the coronavirus pandemic helped us appeal to new readers with visitors up round 20 per cent in comparison with 2019 within the spring.
Standout content material we revealed throughout 2020 included Digital Design Pageant, the world’s first-ever on-line design competition, which introduced the design world collectively throughout the early days of the pandemic and attracted 1.75 million web page views and two million video performs.
Six awards
The 12 months ended with Dezeen successful seven awards. Three of those have been for Digital Design Pageant with our Dezeen Day convention scooping one other and founder Marcus Festivals successful the digital management prize at IBP’s annual journalism awards ceremony.
As well as, Dezeen Awards was named finest sector-specific awards programme on the Awards Awards.
Web site visitors
Distinctive guests (“customers” in Google Analytics parlance) to the Dezeen web site grew 17 per cent to 32.1 million. Web page views grew to 110 million and periods have been up 9 per cent to 61 million.
Final 12 months additionally noticed our best-ever month for visitors, with 3.65 million distinctive guests in March, whereas our interview with Li Edelkoort on the impression of coronavirus the identical month was our hottest story of all time, with over 800,000 web page views.
Social media
Our complete social media viewers throughout all platforms grew 17 per cent to six.4 million. The largest progress was on Instagram, the place we gained 633,00 new followers, taking us to 2.9 million. Our LinkedIn following virtually doubled, rising 93 per cent to 224,000.
Our followings on Fb, Twitter, Pinterest and WeChat additionally grew strongly.
Newsletters
Subscribers to our weekly and day by day newsletters grew 11 per cent to 532,466 in complete. Weekly subscribers grew 16 per cent to 355,542 whereas day by day subscribers grew 7.5 per cent to 177,000.
Video
Our video content material acquired 21 million performs in complete throughout YouTube, Fb and Instagram. Our YouTube subscribers grew 35 per cent to 176,000 and video performs on YouTube grew to eight.7 million.
Feedback
Feedback from readers grew barely to twenty-eight,480, beating 2019’s earlier file tally by simply 14 feedback. This confirms our place because the structure and design web site with probably the most lively feedback part.
Images is by Ed Reeve.