REEF is partnering with Americana Group to open cloud kitchens that can function Reef, Americana and third-party manufacturers within the Center East, based on a press launch.
“By uniting the area’s largest most established F&B operator with REEF’s culinary ecosystem, this partnership will deliver handy entry to a number of the most cherished manufacturers to neighborhoods throughout the Center East and North Africa,” Michael Beacham, president of REEF Kitchens, mentioned within the launch. “Americana is famend for his or her excellent operations and a deep dedication to high quality. We stay up for a permanent partnership and serving to to construct the way forward for the business collectively.”
Whereas constructing its infrastructure on just lately introduced acquisitions within the Center East, the three way partnership will strengthen and speed up REEF’s speedy world growth by Americana’s properly established actual property portfolio and finish to finish worth chain all through the area.
“Meals tech is an thrilling area and presents huge alternatives to develop buyer base. We’re glad to collaborate with REEF. As expertise and ordering tendencies proceed to evolve, we consider this collaboration will deliver mutual synergies and profit in the long term,” Amarpal Sandhu, CEO of Americana Eating places, mentioned within the launch.
REEF has a proximity ecosystem of greater than 8,000 areas and a group of greater than 18,000 group members. The corporate established its presence within the Center East in Aug. 2021. To this point, the corporate has partnered with a lot of worldwide manufacturers to deliver its cloud kitchens idea to native neighborhoods, together with MrBeast Burger in Dubai and One other Wing, which REEF globally launched in partnership with DJ Khaled, opening 165 areas in 3 continents, on the identical time.
“As REEF continues its worldwide growth, this extremely strategic partnership is a milestone that can function a mannequin for the methods our ecosystem can ship wealthy market-backed content material to new areas in a means and at a tempo that wasn’t potential earlier than,” Ramez Shehadi, president of worldwide and chief development officer at REEF, mentioned within the launch. “We stay up for rising this relationship and replicating it throughout many precedence markets within the close to future.”
Americana Group owns unique franchise rights for the administration and operation of over 1,950 eating places representing a number of the world’s main meals and beverage manufacturers together with KFC, Pizza Hut, Hardee’s, Krispy Kreme, Wimpy, TGI Fridays, and so forth. in 13 markets throughout the Center East, North Africa, and CIS.