Western-themed QSR Roy Rogers has reworked 10 eating places to deliver them consistent with the corporate’s fashionable look, based on a press launch.
The models have been constructed in numerous a long time and had survived a bunch of design developments. The shops wanted modifications, each inside and outside to in the end appear and feel like they belong to the identical household, based on the press launch. The design needed to respect the previous, whereas bettering comfort for company and velocity of service — affecting each side of the counter for years to come back. The consequence was an operationally environment friendly re-design that retains its real appear and feel with a contemporary twist through the use of pure wooden, impartial colours and heat lighting.
Along with the aesthetic modifications, reworked areas additionally invested in up to date expertise together with new digital menu boards, LED lighting, an elevated drive-thru expertise, and enhancements to third-party supply. All areas additionally launched the brand new Roy Rogers cellular app final yr that hosts a significant loyalty program and optimizes on-line gross sales alternatives.
“We continuously take a look at all features of our operations to make our model extra related and drive dwelling our positioning of being a reduce above the standard quick-service restaurant,” Jim Plamondon, co-president of Roy Rogers, stated within the press launch. “On the similar time, we’re intently centered on rising efficiencies each to reinforce visitor satisfaction and construct our backside line. We’re absolutely invested in reaching these objectives and optimistic these modifications will enhance profitability and appeal to new clients and franchisees.”
Roy Rogers plans remodels at a number of areas subsequent yr. The model additionally goals to raise its model messaging and enhance consistencies between meals, services, advertising and marketing and social media.
“The mission behind the redesign and transform initiative is to focus on the model’s sincere, pure, and alluring components. The sincere, high quality menu choices Roy’s gives: actual USDA alternative roast beef, hand-breaded hen, burgers, and its centerpiece, the well-known Fixin’s Bar,” Plamondon stated. “The supplies used, from wooden and black iron, all the way down to the nuts and bolts, ought to present a easy look that is clear, heat, sincere and pure.”