To advance digital advertising initiatives, Scooter’s Espresso has employed Mitch Walden, previously of Papa John’s, AutoZone and O’Reilly Auto Components, as senior director of loyalty and digital advertising. He’ll concentrate on buyer engagement by means of web site optimization, cell app loyalty and different initiatives
His experience in digital transformation will lead to data-driven, dynamic decision-making, permitting the corporate and franchisees to raise buyer expertise, based on an organization press launch.
Based in 1998 by Don and Linda Eckles in Bellevue, Nebraska, Scooter’s Espresso has practically 600 shops in 27 states.