Tibi is the final word New York Metropolis cool-girl model. Recognized for its effortlessly subtle silhouettes and modern, clear designs, Tibi has change into acknowledged as a model that goes past the clothes. That’s due to its conscious founder and inventive director, Amy Smilovic. In 1997, Smilovic launched Tibi as she was dwelling in Hong Kong, and it was solely a matter of time earlier than Tibi proved itself as a key participant throughout the trend business, garnering the eye of main retailers like Nordstrom, Saks, and Neiman Marcus. Then, in 2010, Smilovic took a significant threat: She determined to utterly redesign and reimagine the model to align along with her present aesthetic and emotions. Too typically, trend manufacturers can get so caught up in outdoors affect from patrons and shoppers that they lose their unique imaginative and prescient and ethos, which Smilovic refused to let occur to Tibi. Thus, her threat remodeled right into a reward.
With a newfound deal with what Smilovic refers to as “inventive pragmatism” in mindset and elegance, she efficiently pulled off a 180-degree model pivot. In truth, all through the pandemic, Smilovic launched an IG Reside Type Class, the place she spoke to this manner of designing and Tibi’s DNA, finally fostering a devoted following. After 24 years, Tibi is greater than ever, is on the forefront of the business, and is housed at esteemed retailers like Intermix and Internet-a-Porter along with its personal e-commerce platform. Whereas Smilovic has impressively constructed an genuine trend model, the Georgia native truly started her profession in promoting and advertising at notable corporations resembling Ogilvy and American Categorical.