The Seychelles Tourism Board (STB) on Monday launched a digital tourism platform in an effort to extend the visibility of the island nation by the web and help the native tourism business with on-line and digital advertising and marketing.
Referred to as ParrAPI, the platform will serve to gather, retailer and distribute digital tourism data. The primary 4 letters – Parr – represents the endemic Seychelles black parrot, which can also be the brand of the platform. API – which implies Utility Programming Interface – is the service by which the knowledge is redistributed to different operators.
Heading the undertaking was STB’s digital advertising and marketing group, which has been engaged on the platform since 2019. The digital advertising and marketing director, Chris Matombe, informed the press that “with the introduction of ParrAPI, STB will probably be in a greater place to help and help the Seychelles tourism business with its digital advertising and marketing.”
“ParrAPI gives us with a extra environment friendly strategy to managing massive quantities of listings and we will now function extra companies on our buyer platforms,” stated Matombe.
The chief govt of STB, Sherin Francis, stated that in at present’s on-line journey market place the place customers anticipate to have the ability to analysis, plan, and ebook their holidays digitally, “the platform will revolutionise how we gather and handle tourism knowledge.”
“One answer that we’ll get by the system is that we’ll have updated and up to date data on a regular basis on all operators and actions inside the business,” stated Francis.
To make an inventory, an operator must register its enterprise or service on www.parrapi.com and add all related data free of charge.
Tourism companies that can be capable to profit from ParrAPI are lodging, sights, occasions, operators, food and drinks suppliers, common companies, hires, excursions and transports.
Info uploaded will probably be out there in 4 languages – English, French, German and Italian. Operators can even be capable to add pictures and movies to raised promote their listings. The one situations an operator must pay a small price will probably be when they’re making adjustments to their itemizing that requires a translation.
As soon as an operator has uploaded all of its data on ParrAPI, STB will assessment the info to make sure that they meet set requirements. As soon as accepted the itemizing will go surfing.
“Up till at present, we had been doing this for our web site. All operators needed to ship us their data and we had been those to add it to our web site. With ParrAPI, operators will add their data themselves. As soon as it has been printed it is going to be redistributed to any platform that’s related to the system,” stated Francis.
She outlined that to start out, listings will probably be redistributed on all STB techniques such because the board’s web site and digital app as they’re related to ParrAPI. Ultimately, it is going to be redistributed by any operator who connects to the system.
The variety of distributors who can connect with the system to entry the knowledge and promote Seychelles’ tourism services and products throughout the globe just isn’t restricted however will come at a value. This may very well be a tour operator or somebody who has created a reserving platform.
ParrAPI will place tourism business gamers nearer to their goal audiences and faucet into new markets by a considerable digital presence.
Tourism is the highest financial contributor of Seychelles, an archipelago within the western Indian Ocean.