The 2024 WARC Media 100 rankings present that Asia-Pacific has made a notable influence previously yr.
‘Telephone It In’ by PHD Auckland / Colenso BBDO Auckland for Skinny led the cost by clinching the number-one spot, adopted by different vital entries comparable to ‘Thumbstopping Magnificence Biases’ by Mindshare Mumbai for Dove and ‘The Lacking Chapter’ by EssenceMediacom Mumbai for Whisper, which ranked fifth and eighth respectively.
‘Telephone It In’ emerged as a groundbreaking marketing campaign because it leveraged an out-of-home strategy that doubled as a radio marketing campaign, encouraging public participation in advert creation. This progressive technique uniquely engaged audiences and considerably amplified the model’s message, setting a brand new benchmark for media campaigns.
Within the company rankings, PHD New Zealand made a powerful debut in second place. Wavemaker Mumbai maintained its sturdy efficiency by holding onto the fourth place, whereas Mindshare Mumbai rose from eighth to fifth.
The community rankings noticed PHD Worldwide ascend to the highest, marking its first time because the highest-ranked community. Mindshare Worldwide and EssenceMediacom additionally made vital strides, securing the second and third spots.
WPP continued its dominance within the holding-company class, sustaining the highest place for the seventh consecutive yr.
Dove stood out because the best-performing model, with its campaigns centered on difficult conventional magnificence requirements. Skinny by Spark New Zealand additionally made a notable entry in fourth place.
Unilever retained its title as the highest advertiser, a place it has held for 5 consecutive years.
Globally, the USA remained probably the most awarded nation for media, with the UK and India following intently behind.