With the rise of digital interactions, QSRs have entry to huge quantities of buyer knowledge. The problem lies in successfully managing and analyzing this knowledge to boost buyer expertise by way of personalization, all whereas guaranteeing privateness and safety. This requires refined knowledge analytics instruments and capabilities.
Sadly, this digital revolution comes with a novel set of challenges. One of the prevalent hurdles that restaurant operators face is the fragmentation of know-how, usually stemming from the adoption of a number of vendor options.
Presotea was dealing with a number of of these challenges as progress took off, significantly in streamlining and consolidating its advertising, on-line ordering, and in-store ordering techniques throughout all company and franchise places.
Obtain this case examine to study extra about how they tackled these points.