On March 27, the Ahmir “Questlove” Thompson-directed Summer season of Soul (…Or, When the Revolution May Not Be Televised) gained the Oscar for Greatest Documentary. Per week later, the movie gained the Grammy for Greatest Music Movie, changing into solely the third documentary to realize the feat, following 20 Toes from Stardom and Amy.
The double wins gave an enormous increase to Summer season of Soul’s viewership. As normal, Disney isn’t releasing streaming knowledge however has confirmed that the Onyx Collective, Searchlight Photos and Hulu documentary surged by +390% in hours streamed on Hulu, Disney+ and Star+ between 3/27 – 4/5 (which included the Oscars and the Grammys) vs. 3/13 – 3/22.
The viewership spiked in a giant method following the Oscars with Summer season of Soul receiving extra publicity from having gained the class that was introduced by Chris Rock who was slapped by Will Smith moments earlier than he introduced Summer season of Soul because the winner. There was second triple-digit soar instantly following the Grammys.
Directed by Thompson and produced by Joseph Patel, Robert Fyvolent and David Dinerstein, Summer season of Soul earned Disney’s Onyx Collective and Hulu’s first Academy Award, and Searchlight Photos’ first Greatest Documentary award. It was additionally Onyx Collective’s first Grammy award.
Summer season of Soul (…Or, When the Revolution May Not Be Televised) premiered on the Sundance Movie Competition, the place it gained each the Grand Jury Prize and Viewers Award. It was launched by Disney’s Onyx Collective and Searchlight Photos, and is streaming on Hulu, Disney+ and Star+.