Sweetgreen is on board with drive-thru service, opening its first location throughout the subsequent yr. Dubbed “sweetlane,” the idea will debut in Schaumburg, Illinois, permitting clients to put orders upfront by way of the model’s digital platform. Almost 50% of whole income in 2021 got here by means of orders positioned on the chain’s cellular app or web site, in line with an organization press launch.
The house will function a spherical remark window for purchasers of their vehicles to look at staff crate their meals, bringing the in-store expertise to the drive-thru digital clients. Pickup orders may be positioned contained in the restaurant, the place dine-in service will likely be accessible.
“We’re at all times innovating to offer extra comfort for our clients, which is why we’re enthusiastic about our first sweetlane idea in Schaumburg,” Co-founder and Chief Idea Officer, Nicolas Jammet mentioned within the launch. “Digital clients are our most recurring customers and we consider this new format will present us with extra choices to attach individuals to actual meals.”
Based mostly in Los Angeles, Sweetgreen has over 150 places.