HMD actually desires us to have extra enjoyable. Earlier this yr, it introduced a collaboration with Mattel on an upcoming Barbie flip cellphone. Now, it’s teaming up with Heineken and inventive agency Bodega on one other effort designed to faucet into nostalgia: the Boring Cellphone. There are extra particulars on Heineken’s web site — which you’ll should be at the least 21 to view — however principally It’s a translucent flip cellphone with no apps, simply good retro vibes that can assist you join with your mates over a chilly one.
The Boring Cellphone is seemingly actual — I do know, I used to be skeptical, too — however it is going to solely be accessible via giveaways and isn’t occurring sale. It’s a restricted version run and Heineken’s web site signifies 5,000 will probably be made. There’s a 2.8-inch QVGA show on the within, a 1.77-inch show on the skin, a 0.3-megapixel digital camera, and a 3.5mm headphone jack. It helps calling and texting through 2G, 3G, and 4G, however good luck discovering a functioning 3G community wherever within the US.
Specs are irrelevant, although; the Boring Cellphone is a advertising and marketing stunt and, truthfully, a reasonably enjoyable one. Should you want navigation, Heineken’s promotional web site suggests that you just textual content your mates for instructions. You may as well play Snake in a nod to HMD’s Nokia license. And as soon as once more, translucent tech is within the information. Name it a comeback.
The Boring Cellphone will probably be accessible via social media giveaways within the UK, with different markets to observe later within the yr. And when you don’t occur to win one, you’ll have the ability to obtain an app that “turns smartphones boring” beginning in June. Enroll on Heineken’s web site to remain on high of all issues Boring Cellphone.