SONIC®, America’s largest drive-in quick-service restaurant chain, achieved record-breaking buyer engagement outcomes with their foray into RCS (Wealthy Communication Providers) utilizing next-generation interactive cellular messaging. No stranger to texting prospects, SONIC was in a position to evaluate how RCS stacked up in opposition to their previously-used cellular messaging requirements (SMS, MMS) utilizing Mobivity’s platform in a marketing campaign utilizing all three. RCS texting in contrast exceptionally by a number of measures, together with garnering 5x increased conversion charges.
Inside:
- Relative efficacy of competing cellular messaging applied sciences
- Outcomes statistics from the marketing campaign
- Sonic’s method and strategies
- Practicable, confirmed buyer engagement methods