Singapore-based The Dad or mum Inc. (previously Tickled Media), the proprietor of theAsianparent, one among Southeast Asia’s main group and content material platforms for mums and fogeys, has acquired an undisclosed funding from LINE Southeast Asia Corp.
The 2 firms purpose to disrupt the fast-growing mom and baby-care market class via this deal. They may even discover synergies within the APAC digital promoting market, which is poised to develop 13 per cent yearly from 2021 to 2031, amassing a complete addressable market of US$2.8 trillion.
“We’re thrilled so as to add LINE to our illustrious record of strategic companions. In 2019 we have been privileged so as to add strategic buyers JD.com (Jingdong) and SCB 10X (holding firm of Siam Business Financial institution), which catapulted our management in our commerce line in Indonesia and Thailand. We are going to proceed the technique and lift it to a brand new stage with LINE,” mentioned Founder and CEO Roshni Mahtani.
Additionally Learn: How theAsianparent goals to assist cut back stillbirth charges in Southeast Asia
The startup started as a parenting weblog. It has since advanced right into a multinational tech firm and digital publishing home that focuses on content material and group platforms for Asian girls. The agency goals to assist dad and mom have wholesome pregnancies and lift wholesome kids and households.
The Dad or mum Inc. owns and operates a number of media platforms, together with Mama’s Selection, a direct to shopper model that manufactures and retails secure, pure, Halal, and FDA-approved being pregnant, nursing, child care, and family merchandise for households in Asia. Its different publications are Asian Cash Information (a private finance and profession portal for ladies), HerStyleAsia (delivering cutting-edge content material on the Asian leisure, type, and tradition scenes), and Nonilo (a meals, dwelling, and DIY life-style hub).
theAsianparent is offered in 11 languages in 13 nations, together with Thailand, the Philippines, Malaysia, Indonesia, Vietnam, Hong Kong, Sri Lanka, India, Taiwan, Japan and Nigeria.
In the present day, the agency claims to achieve over 35 million customers month-to-month. In accordance with Mahtani, the corporate’s income grew 100 per cent in 2021 y-o-y.
Additionally Learn: theAsianparent closes Sequence C spherical with an funding from SCB 10X
In Might 2018, The Dad or mum secured US$6.7 million in a funding spherical, led by native leisure and journey providers firm World Grand Leisure. Singapore-based VC agency Mountain Pine Capital and current buyers additionally contributed to this spherical. This got here three years after it raised a ‘multi-million greenback funding’ from Vertex Enterprise Holdings.
The Dad or mum’s different buyers are Fosun Worldwide and Mirae Asset-Naver New Progress Fund.
The Asia Pacific child care merchandise market is anticipated to develop at a compound annual progress price of round 8 per cent from 2021 to 2026 to achieve a market dimension of US$48 billion in 2026, from US$28 billion in 2019.
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