Twitter and shopper PR AOR Autumn Communications have ended their partnership after solely two months working collectively.
A supply aware of the matter mentioned this month that Autumn Communications is now not working with Twitter.
A Twitter consultant couldn’t be reached to touch upon the corporate’s PR company relationships.
Autumn Communications began shopper help for Twitter in September after a aggressive pitch course of, an company spokesperson advised PRWeek.
Bruno Solari, affiliate VP at Autumn Communications, not too long ago shared a submit in regards to the company’s marketing campaign for Twitter known as the Swift Report on Taylor Swift’s new album Midnights. The initiative tracked information together with what number of occasions customers have tweeted about Swift over the previous decade, in addition to throughout the three days after the pop star’s newest album announcement.
— Twitter Comms (@TwitterComms) October 20, 2022
Since taking up the corporate, Elon Musk has deprioritized communications in-house. In one among his first orders of enterprise, Musk organized mass layoffs on the firm, together with almost fully eliminating the comms perform.
Twitter beforehand labored with Golin as its shopper AOR, however that relationship had been over for years, in keeping with an company spokesperson.
Autumn Communications, based mostly in New York, additionally has an workplace in Los Angeles. The company has labored with shoppers together with Amazon, Chamberlain Espresso, Expedia, Lyft, IMDb and Instacart, in keeping with its web site.