Kampala, Uganda — Uganda Tourism Board is collaborating on this 12 months’s IBTM, the largest Advertising Incentives Conferences and Occasions (MICE) expo on this planet from November twenty ninth to December 1st, 2022, in Barcelona, Spain.
The tourism company mentioned in a media assertion on Nov.29, that the Board would showcase the completely different features of Uganda that present good funding alternatives, incentives and variety in its sights that make vacation spot Uganda a super place to go to and host conferences.
UTB is represented by Board member Prof. Suleyman Katende Mubanda, and Deputy Chief Government Officer Bradford Ochieng, amongst different UTB workers, eight members of the MICE Personal Sector Affiliation of Uganda, and Uganda Affiliation of Convention and Incentives Trade (UACII).
The Ugandan delegation will showcase the numerous steps taken to develop tourism numbers, resort amenities and investments which have improved through the years to make it a aggressive spot for guests. The trade progress can be mirrored within the sector’s share of financial contribution to Uganda’s improvement agenda.
A number of interventions targeted to rising the MICE sector embody stakeholder partnerships as channels of enterprise leads, capability constructing for the personal stakeholders, operationalisation of the conference bureau, participation in MICE worldwide expos and internet hosting consumer onsite inspections, subscriptions to the worldwide world MICE affiliation databases, supply enterprise leads and improvement of MICE advertising and marketing collateral.
Mubanda defined that Uganda will leverage on this exhibition to implement activations such because the roll out of Uganda’s vacation spot model of Discover Uganda – The Pearl of Africa that positions the nation as an journey of the life time within the Spanish supply market.
“We’ve flourishing wildlife numbers, quite a few new resort amenities and attained capability to host worldwide occasions and festivals,” he famous. This may enhance data relating to Uganda’s tourism potential and create enterprise linkages for funding within the nation,” he mentioned.
UTB Deputy CEO, Ochieng famous that Uganda is to host a number of conferences subsequent 12 months, comparable to The Africa Blood Transfusion Convention in addition to Pearl of Africa Tourism Expo the place quite a few delegates and journey commerce might be anticipated within the nation.
IBTM World this 12 months will draw greater than 3,000 exhibiting firms from greater than 150 international locations.