Officers on the Uganda Tourism Board (UTB) say they may work extra with native and worldwide influencers to spice up Uganda’s tourism sector.
“We at the moment are recovering after being hit by the pandemic. We wish to begin working with completely different influencers from Uganda like Joshua Cheptegei. We will herald individuals from the US, Austria, Germany, Switzeland in order that they market our nation as a result of they’ve an enormous following,” UTB ‘s advertising supervisor, Ms Claire Mugabi instructed journalists as they welcomed famend Emirati YouTuber and vlogger Khalid Al Ameri shortly after his arrival at Entebbe worldwide Airport on a three-day go to to Uganda along with his household.
“United Arab Emirate (UAE) is among the markets we’re at the moment concentrating on for tourism. We now have historically been specializing in North America, the UK, Germany, Australia and Switzerland, amongst different conventional markets that we centered on due to their engaging nature by way of the arrivals. We wish to work with Khalid to faucet into his following as a result of he has over 6 million followers. As UTB, we wish to work with him to additional consolidate our presence within the UAE market, “she stated.
She additional revealed authorities, by means of the board at the moment are specializing in new and rising markets just like the UAE, Japan and China, amongst others.
“So according to our market improvement technique of tapping into the UAE market, we wish to work with individuals like Khalid to faucet into their voice and their model to additional create visibility for vacation spot Uganda to create consciousness in regards to the completely different tourism merchandise we have now as a rustic,” Ms Mugabi added.
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“We got here to know Mr Khalid by means of the story which went viral on December 11, 2020 as he and his household noticed off Ms Sarah Nassanga who had been working with them for over 6 years. As UTB when, Mr Khalid talked about he was coming to Uganda to attend Sarah’s wedding ceremony this month, we needed to show Mr Khalid to what we have now as a rustic past the gorgeous individual of Sarah as a result of as a vacation spot, one of many key property we have now as a rustic is the hospitality. Subsequently, we thank Ms Sarah Nassanga that by means of her, we have now been capable of join with Mr Khalid,” she added.
Mr Amos Wekesa, founder and managing director of Nice Lakes Safaris Restricted, stated guests like Khalid make international locations like UAE survives on primarily attracting influencers.
“For us, getting such an influencer is unbelievable as a result of what he’ll placed on his on-line platform will keep for a very long time and can assist Uganda. We hope and praying that UTB makes him a Ugandan ambassador for tourism that he comes again to the nation,” Mr Wekesa stated.
“As a rustic, we perceive the significance of tourism to an economic system, utilizing it as a chance coming to attend Sarah’s wedding ceremony, we needed to see a part of the nation,” Mr Khalid stated describing Ms Nassanga as a sister to them.
He additional famous that the management of UAE has enabled a conducive atmosphere to draw many guests and be sure that vacationers from all over the world can journey to the UAE and benefit from the nation, discover, join with the individuals, join with the tradition and create the worldwide atmosphere that UAE has at the moment.
Such atmosphere embrace good infrastructure and the required methods, in accordance with the vlogger.
“I got here to Uganda to share that story with the world. I am extra curious to see how my household interacts with nature, to see issues they love and see great thing about mom Earth and we look ahead to sharing this story with the remainder of the world,” he added.