Promotion: Swiss furnishings model Vitra is increasing its European presence via a programme of showroom openings in renovated, distinctive historic buildings.
The model, which is thought for high-end workplace and residential furnishings by main designers, has launched into a programme of showroom enlargement and renovation so as to add to its international presence.
“All Vitra showrooms replicate an agile and versatile platform to showcase our workplace and residential ideas, together with each Vitra and Artek,” stated the model.
“We’re eager to current the collaboration and synergies with our companions in areas designed for communal work, actions and occasions.”
It has just lately opened or renovated showrooms in Amsterdam, London, Madrid, Oslo and Stockholm.
Vitra’s newest showroom opened final month in Oslo. Set inside a Nineteen Thirties metallic manufacturing facility within the resurgent Skøyen district, the understated inside was designed to distinction the commercial construction and set the bottom for the model’s curated furnishings collections.
The area accommodates places of work for Vitra native employees and likewise features as a spot for the model to host architects and designers.
Earlier this yr in Madrid’s bustling Salamanca district, Vitra opened a showroom inside a Nineteen Twenties artwork nouveau constructing initially designed by Spanish architect Antonio Palacios as an influence provide facility for the town’s metro system.
The area was renovated by Spanish studio Carlos Manzano Arquitectos to create a shiny and open area that showcases lots of the constructing’s unique options.
Topped by a particular metal and glass roof, the area combines workplace area for Vitra’s Madrid employees together with a showroom area, Vitra Color & Materials Library and a Process Chair Lab.
“Certainly one of our essential targets was to peel off added parts to disclose the fantastic thing about the spacious inside,” stated Until Weber, artistic director interiors and scenography.
“We additionally tried to keep up as a lot as potential of the unique construction. For instance, we tore out a whole kitchen put in by the previous tenant to disclose splendidly preserved brick partitions.”
In Amsterdam, Vitra just lately opened one other showroom on the dockside within the metropolis’s Houthavens district inside an outdated industrial munitions advanced.
Vitra’s Amsterdam residence was designed by London-based interiors studio SevilPeach, which was shortlisted for inside designer of the yr at Dezeen Awards 2019.
Described as “breathtaking” by Vitra chairman Rolf Fehlbaum, the pared-back area options a number of showrooms, a store, places of work, canteen, a workshop and warehouse areas.
In London, Vitra just lately opened a showroom in one other heritage constructing – the Grade II-listed Tramshed in Shoreditch.
Initially constructed as an influence station for the East London Tramway in 1905, the constructing was renovated to attract consideration to its unique options together with the central roof gentle.
Together with the showroom openings, Vitra additionally just lately renovated its Stockholm showroom. The model additionally has European showrooms in Brussels, Copenhagen, Frankfurt, Prague and Paris in addition to exterior Europe in Los Angeles, New York and Tokyo.
The target market for Vitra’s showrooms are B2B professionals, sellers, artists and designers. For its non-public shoppers, Vitra caters by way of its authorised vendor community and its personal on-line retailers.
Moreover, there’s the Vitra Campus in Weil Am Rhein in Germany, which accommodates the Herzog & de Meuron-designed VitraHaus flagship retailer.
“The VitraHaus is a singular constructing that we have now been engaged on for greater than a decade,” stated Nora Fehlbaum, CEO of Vitra.
“Throughout this time, we have now discovered extra in regards to the constructing and about interiors normally: what does the constructing need? What fits it? What are the recipes for a superb room? What’s lacking from our assortment to make an inside much more significant or interesting? The inside we have now now created displays our solutions to those questions and it’s an ongoing mission.”
Vitra artistic director interiors and scenography Until Weber stated: “Along with the Vitra Campus, the Vitra model also needs to be tangible and visual at a neighborhood stage.”
“Relying on the situation and environment there’s a tailor-made idea, completely different color scheme, a unique product choice – however the Vitra DNA can at all times be skilled.”
Discover out extra about Vitra’s showrooms on its web site.
Partnership content material
This text was written by Dezeen for Vitra as a part of a partnership. Discover out extra about Dezeen partnership content material right here.