Weber Shandwick is rebranding in January to spotlight its various capabilities.
The worldwide company can be unveiling the Weber Shandwick Collective, which can function an umbrella for the strategic comms and consulting community, housing its companies: Weber Shandwick, United Minds, Powell Tate, Revive, Resolute Digital, Flipside, ThatLot, KRC Analysis and Cappuccino.
It’s going to additionally embody Weber Shandwick Futures, which can concentrate on strategic enterprise media consulting. Chaired by Weber Shandwick’s chief innovation officer Chris Perry, Weber Shandwick Futures will determine potential investments, partnerships and M&A alternatives to assist shoppers. Its first partnership is with the enterprise capital agency Social Begins, which makes use of analytics to spend money on start-ups. In a written assertion, Perry stated that the enterprise will assist Weber Shandwick attain start-ups probably to supply new, differentiating companies for shoppers.
As a current instance, in September, Weber Shandwick partnered with Blackbird.AI, creating a media safety heart to advise shoppers on potential misinformation and disinformation dangers.
The company is investing in its consulting work, which has skilled an outsized improve throughout the manufacturers. This consists of double-digit development from transformation administration consultancy United Minds during the last yr.
“We’ve been intentional over time about how we’ve constructed Weber Shandwick, about constructing out specialist manufacturers,” stated Weber Shandwick CEO Gail Heimann. “It was clear to us that we weren’t essentially visibly showcasing to the world, our shoppers, the general public, the business, our energy and scale, due to this fact our capacity to construct the form of built-in approaches and campaigns that we do.”
The rebranding helps articulate the total breadth of companies with companies diversified in areas equivalent to earned media, digital and inventive companies, organizational transformation, public affairs and consulting, she stated.
Creating the Weber Shandwick Collective heightens the “energy of bringing multi-branded integration with new concepts,” Heimann added.
Purchasers throughout the collective work with built-in groups with specialties throughout the companies. For instance, working with the Weber Shandwick core model, they might faucet into the cellular, digital experience of Flipside or the general public affairs information of Powell Tate.
“The staff can be seamless and frictionless and what’s proper for the task at hand,” Heimann stated.
In PRWeek’s 2021 Company Enterprise Report, Weber Shandwick reported international income of $831 million, reflecting a 4% lower from the prior yr.