Sheikh Mohammed pronounces grand success of UAE’s first home tourism marketing campaign.
The UAE has concluded the World’s Coolest Winter marketing campaign — its first home tourism drive that inspired residents to discover the nation’s hidden gems this winter.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, took to Twitter to checklist down its successes.
The marketing campaign noticed 950,000 vacationers discover the nation in a complete new mild. It generated revenues of over Dh1 billion inside a month.
#___ .. pic.twitter.com/eGIyq8Vgs8
— HH Sheikh Mohammed (@HHShkMohd) January 27, 2021
Sheikh Mohammed additionally introduced the date of the subsequent marketing campaign. “Subsequent winter, the marketing campaign will probably be launched on 15-12-2021 in a extra stunning means — after the world recovers from the Covid-19 pandemic.”