Rumor mill: Customers can already discover a variety of podcasts on YouTube, however the platform would not formally help them the way in which it helps films or music. Latest stories counsel which will change, although with no indication of when.
Podnews claims to have obtained a presentation despatched by YouTube to podcasters, which lays out upcoming options to help podcasts. They seem designed to facilitate looking for and monetizing podcasts.
YouTube at present has devoted sections for films, music, and recreation streaming, however not one for podcasts regardless of their prevalence there. The presentation slides point out a web page devoted to podcasts at “youtube.com/podcasts,” although that URL would not lead wherever but.
From there, YouTube could also be planning a technique to incorporate podcast RSS feeds instantly. One slide is in regards to the progress of audio-only advertisements from Google to additional monetize music and podcasts. It says advertisements offered by different corporations are coming someday this 12 months.
Analytics and metrics focusing on audio-only content material are additionally on the way in which in order that podcasters will get a extra correct sense of their audiences. The presentation mentions analytics platforms like Podtrac, Chartable, and Nielsen.
Final October, Google confirmed it had employed Kai Chuk to handle podcasts on YouTube. It hasn’t formally mentioned something on the topic since.